Election Content and Advertising – Who Covers What?

To support public understanding of the free complaints process, the ASA, BSA, NZ Media Council and Electoral Commission released the short video below outlining the roles and jurisdiction of each organisation in the 2023 General Election.

Our Short & Sweet: Election Advertising video also provides a brief overview of the role and jurisdiction of the ASA when it comes to election advertising.

To learn more, click here to view the 2023 Guide on Election Advertising. The Guide was designed to assist political parties and candidates, advocacy groups, consumers and the advertising industry to understand the ASA’s role in supporting responsible election advertising.

The 2023 Guide set out the jurisdictions of each of the regulators and included an infographic outlining the roles of the ASA, the Electoral Commission, the Broadcasting Standards Authority and the NZ Media Council in relation to election advertisements, editorial and programme content.

It included information on the Advertising Standards Code which sets out the principles and rules that support responsible advertising, how to complain and how to respond to a complaint.

For any questions, please contact us.