Self-regulation and the Industry Levy

Our primary role is to support responsible advertising in New Zealand. We are a self-regulatory organisation, funded by the advertising and media industries. An appropriate level of funding is required to carry out our functions to a high standard.

Our funding comes from member subscriptions and advertiser levies, as illustrated below:

Self-regulation encourages the industry to take responsibility to ensure legal, decent and honest advertising to consumers. The ASA works to ensure every ad is a responsible ad by providing advice and education to industry, responding to enquiries from the public and running the free-to-consumer complaints process.