The Advertising Codes apply to advertising placed in any media, including the advertiser’s own media channels.
Below are examples of where the Advertising Codes apply, including but not limited to:
- Videos
- Apps
- Advergaming
- Out-of-home (for example, billboards, street posters, bus shelters and buses)
- Streaming services (including subscription-based, on-demand television and radio streaming)
- Digital and digital display
- Television and connected TV
- Cinema
- Radio
- Print (including newspapers and magazines)
- Native advertising
- Websites
- Podcasts
- Webinars
- SMS/phone
- Addressed and unaddressed mail
- Brochures and point-of-sale material
- Social media channels including Meta [Facebook, Instagram], Snapchat, TikTok, Google [YouTube], X [formerly Twitter]
- Note this includes user-generated content on an advertiser’s account, and content via influencers or content creators. Read our Influencers AdHelp Information on Identifying Ad Content for more information.