Complaint number: 25/293
Advertiser: Luxury Orthopaedic Beds
Advertisement: Luxury Orthopaedic Beds Digital Marketing
Date of Decision: 28 November 2025
Outcome: No Further Action

Complaint: I’d like to raise a concern about advertising by Luxury Orthopaedic Beds. They claim to be “New Zealand’s #1 Rated Orthopaedic Bed on Google” (as seen on their website and social media).
However, their Google rating is 4.7 stars from around 955 reviews, and several other NZ bedding retailers have similar or higher ratings. There’s no evidence that an independent comparison or ranking was conducted to justify this “#1 rated” claim.
This wording could mislead consumers into believing that the claim is verified or based on official Google data or an industry award, which it doesn’t appear to be. I request the ASA to review this claim and ask the advertiser to provide evidence to support it, or amend/remove it if unsubstantiated.

Relevant Codes: Advertising Standards Code – Principle 2, Rule 2 (b) Truthful Presentation;

Decision: The Complaints Board Chair considered the context, medium and audience of the advertisement, the product or service being advertised and when applicable generally prevailing community standards. The Chair also considered decisions about similar issues or advertising. The Chair ruled the issue you raised does not reach the threshold to breach the relevant Advertising Standards Authority Codes and we will not be taking any further action.