Complaint number: 25/231
Advertiser: Drift Clothing
Advertisement: Drift Clothing website
Date of meeting: 21 October 2025
Outcome: Upheld in part, Not Upheld in part. Advertisement to be amended.

Summary of the Complaints Board decision
The Complaints Board upheld in part a complaint about the advertising on the Drift Clothing website. A majority of the Board said the phrase “Nothing Made in China” was offensive. A majority of the Board said the phrase “Nothing Made in China” was not misleading.

Description of advertisement
The Drift Clothing website sells premium menswear. Each page of the website includes four symbols with the following words beneath them “Locally Owned”, “Ethically Sourced” “High Quality Goods” and “Nothing Made in China”. The text “Nothing Made in China“ has an image of the cancel symbol imposed over the words “Made in China” above it.

Summary of the complaint
The Complainant was concerned the slogan “Nothing Made in China” carried discriminatory undertones against a specific country and its people and was misleading, because brands listed on the website are manufactured in China.

Relevant Codes:
Advertising Standards Code – Principle 1, Rule 1 (c), Principle 2, Rule 2 (b)

Issues raised:

• Decency and Offensiveness
• Truthful Presentation
• Social responsibility

Summary of the Advertiser’s response:
The Advertiser defended the advertisement and said the slogan is not only truthful but also reflects the core ethical principles their business is built upon.