Complaint number: 24/024
Advertiser: Dominos Pizza
Advertisement: Domino’s Pizza Digital Marketing
Date of Decision: 9 February 2024
Outcome: Settled

Complaint: The Facebook screenshot ad mentions exclusions but does not mention that value and extra value ranges are excluded. When in the ordering part of the website, only then is it mentioned that it applies to certain ranges of Pizza. I feel i was tricked into going onto their website under the premise of 50% off. then told the full details after i was there, they knew what they were doing as once on the menu it was specifically clarified with a different ad.

Relevant Codes: Advertising Standards Code- Principle 2, Rule 2(b)

Ruling: The Chair accepted the complaint to go before the Complaints Board to consider whether the Advertising Standards Code had been breached. As part of the self-regulatory process, Advertisers have the option of amending or removing their advertising after receiving a complaint. Upon receipt of the complaint, the advertiser confirmed the advertisement was no longer being used and they would ensure all relevant exclusions will be included in any future Facebook advertisements.

Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken by the Advertiser, the Chair said that it would serve no further purpose to place the matter before the Complaints Board.

The Chair ruled that the matter was Settled.