Make a complaint Quick checklist Fields marked with an * are required Please read the below and follow the instructions on this page to make your complaint. Once you click 'Yes, Proceed' at the bottom of this page, you will be taken to our online complaints form. The steps of our complaints process are available here. Can we deal with your complaint? We don't want to waste your time. Before you start your complaint you could search our decisions to see if we have already considered complaints about the advertisement that is of concern to you. Please also read our Privacy policy. The following questions will help confirm that we can deal with your concerns. Check - 1 of 4 The Advertising Standards Authority deals with complaints about advertising content and placement. If a complaint is upheld, we request removal or amendment of the advertisement. You can check the definition of advertising and advertisement here. If you are a competitor of the advertiser or you offer the same or similar goods or services as the advertiser you wish to complain about, please do not complete this form. Check our Competitor Complaints process for further information We do not fine advertisers and cannot make advertisers pay refunds. We can't help with the sound volume or frequency of advertisements. We do not accept complaints about breaches of the law that applies to advertising (for example, the Fair Trading Act, the Medicines Act and the Sale and Supply of Alcohol Act). Influencer complaints: The ASA has a separate process for making complaints related to social media influencer ad content. Please click here to report an influencer ad identification breach. Do you wish to proceed? * Yes, proceed No, what else can I do? The Commerce Commission is responsible for the Fair Trading Act, which covers misleading and deceptive conduct in trade. See www.comcom.govt.nz The Ministry of Consumer Affairs has information on its website about consumer legislation, and your rights along with information about scams. See www.consumeraffairs.govt.nz If your complaint is about the loudness of advertisements, this information on audio standards may be helpful. Check - 2 of 4 We need a copy of the ad you want to complain about. For television, radio or on-demand advertisements, the time / date / channel or platform you saw or heard it. For print, digital and outdoor advertisements, a photo, or screen shots of the post or web page with a link to the relevant page/s. For social media advertisements, please capture the entire advertisement by taking a photo or screenshot of a static post, or a recording of the social media story or post if it is in video form. If you have trouble uploading a large file when you submit this form you may email it to asa@asa.co.nz with reference to your complaint. Do you wish to proceed? * Yes, proceed No, what else can I do? Try and note the details next time you see it / if it’s an outdoor advertisement, you may be able to send us a photo of it, or let us know where it is. Check - 3 of 4 As part of our process, we need your name, address, email and phone number in case we need to contact you to discuss the complaint. If you are complaining on behalf of an organisation, we also need the name of the organisation. A copy of your complaint and the name of the organisation you are complaining on behalf of is sent to the advertiser, the advertising agency and the media company if required, to get a response to the concerns you raise. They are not sent your name and contact details and they will not be able to contact you directly. More details can be found in our privacy policy. Do you wish to proceed? * Yes, proceed No, what else can I do? The ASA does not accept anonymous complaints. One of the reasons for this is to minimise the number of complaints from competitors who are expected to use the competitors’ complaints process. Check - 4 of 4 As part of our commitment to an open and transparent process, we release all our rulings and decisions to the public and the media via our website. Your name and contact details will not be recorded in the decision. If your complaint is on behalf of an organisation the name of the organisation will be recorded in the decision. See our privacy policy for more details. Do you wish to proceed? * Yes, proceed No, what else can I do? The ASA is an industry funded organisation supporting standards in advertising. We believe our complaints process is robust and fair. It is important to be open to scrutiny and one way we do this is to publish all the decisions made by the Complaints and Appeal Boards via our website. We include the text of the complaint, any responses received and the decision of the Board. Three years of decisions are searchable on the ASA website. News coverage of our decisions also assists with compliance and raises awareness of the importance of advertising standards. Your complaint Your complaint Advertiser * Product or service being advertised * Advocacy Alcohol Apparel Electronic and ICT Entertainment Finance Food and Beverage Therapeutics and Health Household Goods Services Telecommunications Vehicles / Transportation Other Ad Type * Please select Addressed Mail Digital Marketing Unaddressed Mail Out of Home Print Live Television On Demand Radio Cinema Other Attach a copy of the advertisement (Max 3 attachments). Complaint details * For television, radio or on-demand advertisements include the time / date / channel or platform you saw or heard it. For print, digital and outdoor advertisements, include a photo or screen shot of the post (click on ‘Choose File’ button above to attach) or web page with a link to the relevant page. For social media advertisements, please attach the entire advertisement (a photo or screenshot of a static post, or a recording of the entire social media story or post if it is in video form). If you have trouble uploading a large file when you submit this form you may email it to asa@asa.co.nz with reference to your complaint. If you wish to send a hard copy of the advertisement please post it to: Advertising Standards Complaints Board PO Box 10675, Wellington 6140 Your details Your details First name* Last name* Organisation full name If you are complaining on behalf of an organisation. Street * Suburb * City * Post code * Phone number * Email * How did you hear about the ASA * Please select I saw an advertisement for the ASA I searched the internet A family member / friend / school or work colleague told me about the ASA I have made at least one complaint to the ASA in the past Other Please provide some details * Waivers If this complaint is within the Complaints Boards jurisdiction, I agree to waive any right I may have to take (or continue) other proceedings against the advertiser, publisher or broadcaster concerned in any other jurisdiction. More information I have read and understood the waiver * I confirm I do not, nor am I associated with someone who does, operate a competitor business in the same industry as the advertiser and therefore I am not making this complaint as a competitor. * The information that I've provided is true and correct to the best of my knowledge * Please note: If you wish to complain about the advertisement of a competitor, please see here for more information. Submit Distribution Type * Brochure Email Letter Catalogue Fax Other Other * URL * Digital Marketing List * Advertiser website Display In-game Other Paid Search SMS / MMS Social Media Other * Location * Date advertisement seen * Out of Home List * Billboard Display In-store Poster Digital Display Point of Sale Vehicle Other Other * Publication * Edition or publication date * Print List * Community Newspaper Insert Newspaper Directory Magazine Other Other * Channel * Television programme Broadcast Date * Broadcast time * Radio Station * Radio programme Broadcast Date * Broadcast time * Cinema name * Cinema location * Movie name * Date and time * Other Ad type * Thank you The form has been successfully submitted. Oops! Something went wrong, please try again later. If this continues, please note the time and let us know. Back to form
