Codes

The Advertising Codes are developed by the ASA Codes Committee. Committee members include advertiser, agency, media and public representatives. Codes are generally reviewed every five years or earlier if required.

The Advertising Codes consist of the Advertising Standards Code and six sector Codes where advertisers are expected to take particular care; Alcohol, Children, Food and Beverages, Finance, Therapeutic and Health, and Gambling.

When interpreting the Codes, emphasis is placed on compliance with both the principles and the spirit and intention of the Codes.

The Codes complement, not replace, the restrictions in Government legislation.