AdHelp Information Service
Not sure if your ad could breach the advertising rules? Do you need help to identify any potential issues before you spend time and money creating it?
We provide expert advice to anyone who has a question or concern or needs information about advertising compliance.
We can provide you with information that may include:
- Relevant ASA Codes and Guidance Notes
- Legislation that may impact on your advertisement
- Industry Codes or Guidelines that may apply
- Relevant Complaints Board or Appeals Board decisions
- Any other information we have access to that we think may help
This user-pays service is provided to the advertising industry to support our vision of ‘Every Ad a Responsible Ad’.
Please note this is not a pre-clearance service. For any formal pre-clearance requirements please refer to ANZA.
Is this service for me?
The AdHelp Information Service is for anyone who needs to know more about advertising compliance. You might be the advertiser, the creative or media agency, or the media platform. Your query may be general in nature, or about a specific technical issue. Get in touch and find out more.
How do I get in touch?
Email us at asa@asa.co.nz. Share any information you can about the ad and let us know when you would like a response by.
What happens next?
We’ll look at what you need and let you know if we can help. Prior to providing a detailed response, we will confirm the cost and seek confirmation that you are happy to pay for the service.
How much does it cost?
The fee structure is:
- $450 + GST for ASA members / ASA levy payers
- $675 + GST non-ASA members / Non-ASA levy payers
For urgent information (within 24 hours), the fee is twice the standard fee.
How do I pay?
The ASA can accept payment by credit card or bank transfer.
How long will it take before I receive the information?
In most cases, we respond within three working days. Once you have agreed to the service, we will tell you how long we think it will take to get back to you.
Please Note
Information from the ASA is provided in good faith to assist advertisers, agencies and the media to comply with the ASA advertising codes. The information is to be used solely for the purpose for which it is intended. The information provided is confidential and is not legal or binding advice, nor is it intended to cover marketers’ legal or other obligations, which remain their responsibility. You should always consider obtaining independent legal advice and you may still be required to respond to a future complaint despite the information provided. Without the express written permission of the ASA the information provided cannot be used in part or whole in any other way, including in a response to a formal ASA complaint or in relation to a media enquiry.
