From the Chair

Advertising is a vital component of the New Zealand economy. Through advertising, consumers are informed about goods and services, government initiatives, and causes seeking support. Media platforms are part of our everyday life and most depend on advertising for their revenue. In a world without advertising, not only would there be a restricted range of goods and services available to the consumer, but it is likely there would be very few (and expensive) media options.

It is important for the public and the advertising industry that proper standards are maintained. The Advertising Standards Authority (ASA) is dedicated to ensuring that advertising is truthful, not misleading or deceptive, and socially responsible.

The Advertising Codes are developed by an expert Codes Committee comprising of advertisers, communications agencies, media companies and public representatives, and following consultation with the wider public. The industry voluntarily agrees to abide by the Codes to support responsible advertising. Any member of the public who considers there has been a breach of the Codes may make a complaint to the ASA’s independent Complaints Board. The Complaints Board will seek comments from relevant parties and adjudicate on the complaint. Parties may also appeal a Complaints Board decision to the independent Appeal Board.

If a complaint is upheld, the advertiser, communications agency and media are required to withdraw the advertisement.

Our Chief Executive, Hilary Souter, and her staff are available to assist with any enquiry that you may have. Please do not hesitate to contact them if you have any questions.

Kerrie-Lee Magill
Chair
Governance Board
Advertising Standards Authority