Current News and Media Releases
ASA releases most complained about ads of 2019
9th June 2020 Zombies, exhaust emissions, and political advertising were among the most controversial themes raised in advertising in 2019.
Media Release: ASA releases 2019 Annual Report
29 May 2020 The Advertising Standards Authority (ASA) has today released their 2019 annual report. This report outlines the self-regulatory action undertaken by the ASA on behalf of New Zealand advertisers, as regulator of all ads in all media.
ASA Newsletter: April 2020
The impact of COVID-19 has led to a rapid and dramatic change in the way we all live and work and these changes have impacted on advertisers, agencies and media organisations too.
Anzac Day Advertising Guidelines
The Ministry of Culture and Heritage provides guidelines about the use of the word Anzac in advertising. The guidelines prohibit the use of the word Anzac in trade or business unless approval has been given by the minister for arts, culture and heritage and the governor-general.
December 2019 Newsletter
Thank you for your support. It has been a busy year at the ASA and we are looking forward to a break over the holiday period. At this time of year, it is easy to make hasty online purchases without checking the shop is legitimate. We’re supporting the Domain Name Commission’s #ShopSafeNZ campaign to raise public awareness about how to spot fraudulent sites. Remember, if a deal seems too good to be true, it probably is!
Today the new Gambling Advertising Code applies to all ads
The new Gambling Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm, with particular regard for the need to protect children, young people and other vulnerable persons.
Fireworks Advertising
The ASA is often asked about restrictions around advertising fireworks in New Zealand. We wanted to provide an overview of some of the things to consider when creating fireworks advertisements. Fireworks are controlled by the Hazardous Substances (Fireworks) Regulations 2001 and there are strict rules around buying and selling fireworks. Although fireworks can be used… Read More
ASA Newsletter: October 2019
We hope you’ve had a good winter and are starting to enjoy some warmer spring weather. We’ve had a busy few months with a review of the Alcohol Advertising & Promotion Code underway, the new Gambling Code coming into effect and hosting a number of educational workshops.
Spotlight on Harmful Gender Stereotypes in Ads
Use of stereotypes in advertisements, often in a humourous way, has been common practice. However, the spotlight is now more than ever before on the harmful use of stereotypes. What may have been considered funny or normal in the past may no longer be acceptable.
New Gambling Advertising Code Comes Into Effect Today
Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with Code For Advertising Gaming and Gambling. All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.
