Current News and Media Releases
Explainer: Advocacy Advertising
Complaints about advertisements from political parties, or groups expressing concerns about issues that are the subject of public debate such as fluoridation or legislation of marijuana are often some of the most challenging complaints our Complaints Board adjudicates on. Under the Advertising Standards Code, these advertisements are classed as ‘Advocacy Advertisements.’ By their nature, they… Read More
Feedback on nutritional classification system to identify occasional food and beverages sought
24 November 2021 The ASA Children and Young People’s Advertising Code is due for its five-yearly review in 2022. Prior to the review of the full code, we are seeking feedback from nutrition experts and those in the food industry on the nutrient profiling system to use in the Code to identify occasional food and… Read More
Media Release: ASA releases new Financial Advertising Code
17 November 2021 As part of its regular code review process, the ASA has today released a new Financial Advertising Code.
Latest decisions: Period proof underwear, billboard on transplant abuse in China, and more
The following decisions have been released to the ASA website: Complaint 21/471 Mediaworks, Television, No Grounds to Proceed Complaint 21/472 Ministry for Pacific People and Ministry of Health, Unite against Covid 19, Television, No Grounds to Proceed Complaint 21/474 Department of Prime Minister and Cabinet, Unite against Covid 19, Television, No Grounds to Proceed Complaint… Read More
For Influencers: A quick guide to the rules
Are you an influencer and confused about the rules when it comes to identifying advertising content? We have developed a quick guide for you to refer to if you’re unsure. It covers the key takeaways from the ASA’s Influencer AdHelp Info pack.
Latest decisions: Four complaints upheld related to therapeutic claims
The following decisions have been released to the ASA website: Complaint 21/351 Marvel Health, Print, Upheld Complaint 21/352 Marvel Health, Print, Upheld Complaint 21/382 Nitro, Facebook and Instagram, Settled Complaint 21/384 Nitro, Facebook and Instagram, Settled Complaint 21/385 Nitro, Facebook and Instagram, Settled Complaint 21/387 Nitro, Facebook and Instagram, Settled Complaint 21/419 Marvel Health, Print, Upheld Complaint 21/422 Marvel Health, Print, Upheld Complaint… Read More
Latest decisions: Highlanders’ jerseys, period proof underwear, and more
23 September 2021 The following decisions have been released to the ASA website: Complaint 21/271 New Zealand Government, Unite against Covid 19, Television, No Grounds to Proceed Complaint 21/350 Lotto NZ, Television, No Grounds to Proceed Complaint 21/408 Noel Leeming, Facebook, Settled Complaint 21/425 NOW, Billboard and Facebook, No Grounds to Proceed Complaint 21/428 A+… Read More
Media Release: Consultation on draft Financial Advertising Code
31 August 2021 As part of its regular code review process, the ASA is inviting comment on its new draft Financial Advertising Code. Advertisers, agencies and media companies will be required to follow this code when it replaces the current Code for Financial Advertising.
Latest Decisions: Ola ad amended, Speights ad removed, and more
The following decisions have been released to the ASA website:
Spotlight on: Influencer Advertising
Last week, we announced some changes to the way we deal with influencer ad identification complaints and an updated version of the Influencers AdHelp Information. These changes come following a review of our process since the release of the Influencers AdHelp Information in September 2020.
