Current News and Media Releases
Media Release: ASA releases new Alcohol Advertising and Promotion Code
16th December 2020 The Advertising Standards Authority (ASA) has today announced it has adopted a new Alcohol Advertising and Promotion Code (the Code) following a scheduled review of the existing Code for Advertising and Promotion of Alcohol completed by the ASA Codes Committee (the Committee).
Christmas advertising: Key considerations for advertisers
7th December 2020 With Christmas fast approaching, brands are tapping into the festive season with their campaigns and promotions. The ASA has some suggestions for advertisers when it comes to avoiding misleading, offensive or irresponsible advertising.
Vaping ads illegal from today
11th November 2020 Today the Smokefree Environments and Regulated Products (Vaping) Amendment Act (the Amendment Act) comes into effect with the first of five phases of provisions. In this initial phase, the existing prohibitions on the advertisement and sponsorship of tobacco products is extended to vaping products.
Fireworks Advertising
28th October 2020 The ASA frequently receives questions and complaints regarding the advertising of fireworks in New Zealand. The following article outlines some of the key elements to consider when advertising fireworks through the Guy Fawkes period.
ASA Newsletter: September 2020
Welcome to our September Newsletter! The updates in this edition include: 1. Update from the Chief Executive 2. Release of Influencers AdHelp Information 3. 2020 General Election and Referenda Update 4. Commerce Commission: Environmental Claims Guidance If you have any questions regarding the content of this newsletter please don’t hesitate to contact us.
ASA Newsletter: June 2020
It’s been a busy few months for the Advertising Standards Authority, and this edition includes the following updates on ASA activities:
ASA releases most complained about ads of 2019
9th June 2020 Zombies, exhaust emissions, and political advertising were among the most controversial themes raised in advertising in 2019.
Media Release: ASA releases 2019 Annual Report
29 May 2020 The Advertising Standards Authority (ASA) has today released their 2019 annual report. This report outlines the self-regulatory action undertaken by the ASA on behalf of New Zealand advertisers, as regulator of all ads in all media.
ASA Newsletter: April 2020
The impact of COVID-19 has led to a rapid and dramatic change in the way we all live and work and these changes have impacted on advertisers, agencies and media organisations too.
Anzac Day Advertising Guidelines
The Ministry of Culture and Heritage provides guidelines about the use of the word Anzac in advertising. The guidelines prohibit the use of the word Anzac in trade or business unless approval has been given by the minister for arts, culture and heritage and the governor-general.
