Current News and Media Releases
Spotlight on: Offensive language in advertising
Swear words and other forms of offensive language are techniques sometimes used by advertisers looking to grab attention with their campaigns – which may also attract complaints! When does the use of offensive language cross the line?
Alcohol Advertising and Promotion Code effective today
Today, 1 July 2021, the new Alcohol Advertising and Promotion Code becomes effective for all alcohol advertising and promotion.
ASA releases the most complained about ads of 2020
24 June 2021 Over a quarter of complaints to the ASA last year were about advocacy advertisements (including political advertising) and this is reflected in our most complained about ads in 2020 below. Other controversial themes included discrimination and stereotyping, shock tactics, and use of offensive language.
ASA Newsletter: June 2021
Welcome to our June newsletter!
New Alcohol Advertising and Promotion Code comes into full effect on 1 July
21 June 2021 On 1 July 2021, the new Alcohol Advertising and Promotion Code will come into full effect. Advertisers are reminded that all alcohol advertising and promotion will be required to comply.
Media Release: ASA Releases 2020 Annual Report
26 May 2021 The Advertising Standards Authority (ASA) has released today their 2020 annual report.
Media Release: Consultation on Code for Financial Advertising
ASA calls for submissions on the review of its Code for Financial Advertising 24 May 2021 New Zealanders are being invited to offer their views on the current Code for Financial Advertising that the advertising industry are required to follow.
ASA Newsletter: March 2021
Welcome to our first newsletter of 2021 and a very happy Easter from the team at the ASA!
New Alcohol Advertising and Promotion Code comes into effect on 1 April 2021
On 1 April 2021, the new Alcohol Advertising and Promotion Code will come into effect. Advertisers are reminded that all new alcohol advertising is required to comply.
ASA Newsletter: December 2020
Welcome to our final newsletter for 2020! The updates in this edition include: 1. Update from the Chief Executive 2. Release of Alcohol Advertising and Promotion Code 3. Election Advertising 4. Christmas Advertising 5. Free Webinar: Influencers AdHelp Information
