Current News and Media Releases

Feedback on nutritional classification system to identify occasional food and beverages sought

24 November 2021 The ASA Children and Young People’s Advertising Code is due for its five-yearly review in 2022. Prior to the review of the full code, we are seeking feedback from nutrition experts and those in the food industry on the nutrient profiling system to use in the Code to identify occasional food and… Read More

Media Release: ASA releases new Financial Advertising Code

17 November 2021 As part of its regular code review process, the ASA has today released a new Financial Advertising Code.

Media Release: Consultation on draft Financial Advertising Code

31 August 2021 As part of its regular code review process, the ASA is inviting comment on its new draft Financial Advertising Code. Advertisers, agencies and media companies will be required to follow this code when it replaces the current Code for Financial Advertising.

Spotlight on: Influencer Advertising

Last week, we announced some changes to the way we deal with influencer ad identification complaints and an updated version of the Influencers AdHelp Information. These changes come following a review of our process since the release of the Influencers AdHelp Information in September 2020.

Spotlight on: Offensive language in advertising

Swear words and other forms of offensive language are techniques sometimes used by advertisers looking to grab attention with their campaigns – which may also attract complaints! When does the use of offensive language cross the line?

Alcohol Advertising and Promotion Code effective today

Today, 1 July 2021, the new Alcohol Advertising and Promotion Code becomes effective for all alcohol advertising and promotion.

ASA releases the most complained about ads of 2020

24 June 2021 Over a quarter of complaints to the ASA last year were about advocacy advertisements (including political advertising) and this is reflected in our most complained about ads in 2020 below. Other controversial themes included discrimination and stereotyping, shock tactics, and use of offensive language.

Newer posts