Current News and Media Releases
Key issues for discussion in the Children and Young People’s Advertising Code
12 July 2022 With the launch of our planned review of the Children and Young People’s Advertising Code today, we thought we would highlight some of the key issues that have been raised with us directly or highlighted through our complaints process. Age definitions: In the current code, children are defined as being those under… Read More
Latest Decisions: Advertisers make changes following complaints
June 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/076 AWAP 22/001 AFT Pharmaceuticals Ltd, Koru Nutrition, Digital Marketing, Settled Complaint 22/097 Greenhill Beverages, Greenhill Seltzers, Packaging, Settled Complaint 22/100 Little Bird Organics Limited, Website, Settled Complaint 22/139 Lusty & Blundell Limited,… Read More
Latest decisions: Chorus, Grins, and more
May 2022 Complaint 21/565 Lion NZ, Billboard, Not Upheld Complaint 22/063 Toyota New Zealand, Television, No Grounds to Proceed Complaint 22/067 Department of Prime Minister and Cabinet, Unite against COVID19, Digital Marketing, No Grounds to Proceed Complaint 22/069 Department of the Prime Minister and Cabinet, Unite Against COVID-19, Radio, No Grounds to Proceed Complaint 22/077 Counties… Read More
Media Release: Advertising Standards Authority Annual Report 2021
18 May 2022 The Advertising Standards Authority (ASA) has today released its 2021 Annual Report. This report outlines the self-regulatory action undertaken by the ASA and provides a snapshot of key areas of work. The ASA handled 1245 complaints about 570 advertisements in 2021. Possible code issues were identified in 284 advertisements and the ASA… Read More
ASA releases most complained about ads of 2021
18 May 2022 The ASA has today released its 2021 Annual Report. As part of this report, we have released some of the most complained about ads last year. In 2021, we received 1245 complaints about 570 advertisements. The most complained about category was advocacy advertisements (including COVID-19 related advertising). For more information on the… Read More
Financial Advertising Code effective for all ads from June
17 May 2022 The Financial Advertising Code comes into effect for all financial ads on 1 June. The new Code replaces the Code for Financial Advertising and was updated last year following a routine review. It became effective from 1 March 2022 for new financial advertising, and will become effective from 1 June 2022 for all financial advertising. The… Read More
Latest decisions: Highlanders, Waka Kotahi, and more
April 2022 Complaint 21/330 Appeal 21/014 Department of the Prime Minister and Cabinet, Unite Against COVID-19, Print, Not Upheld Complaint 21/473 Department of the Prime Minister and Cabinet, Unite Against COVID-19, Brochure, No Grounds to Proceed Complaint 21/532 Appeal 22/002 Department of the Prime Minister and Cabinet, Unite Against COVID-19, YouTube, Appeal Declined, No Grounds… Read More
ASA releases 2021 Advertising Turnover
11 April 2022 The Advertising Standards Authority (ASA) today reported that advertising revenue across main media was $3.195 billion dollars for the 12 months ended 31 December 2021. The data in the turnover report is from television, newspapers, magazines, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema. The advertising industry annual turnover statistics… Read More
Latest decisions: Grins, therapeutic claims, and more
March 2022 The following decisions have been released to the ASA website: Complaint 22/085 Simone Anderson, Instagram, Settled Complaint 22/071 Foodstuffs NZ, PAK’nSAVE, Television, No Grounds to Proceed Complaint 22/068 Grabone, Website, Settled Complaint 22/066 Kennards Hire, Television, No Grounds to Proceed Complaint 22/064 AA Insurance, Television, No Grounds to Proceed Complaint 22/062 Simone Anderson,… Read More
Guidance Note: Advertising Rapid Antigen Test Kits
17 March 2022 The below guidance has been developed by the Therapeutic Advertising Pre-vetting Service (TAPS) and the Advertising Standards Authority (ASA) to help support responsible advertising of Rapid Antigen Test kits. The COVID-19 Public Health Response (Point-of-care Tests) Order 2021 prohibits a person from importing, manufacturing, supplying, selling, packing, or using a point-of-care test… Read More
