Current News and Media Releases
Latest decisions: Comparative claims, integrated advertising, and more
30 November 2022 The following are the latest decisions from the ASA.
Latest decisions: Influencers, therapeutic claims, and more
November 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/226 Radiant Health, Radio, Settled Complaint 22/269 Switchme, Website, Settled Complaint 22/271 Cowley’s Hire Centre, Radio, Settled Complaint 22/274 Keto Happy Co, Instagram, Settled Complaint 22/278 Health 2000, Facebook,… Read More
Spotlight on: Halloween advertising
6 October 2022 With Halloween coming up at the end of the month, advertisers may be looking at petrifying promos or spooky specials for their campaigns. But what is deemed okay when it comes to Halloween advertising? If you’ve got some ads coming out around this time with a play on the Halloween theme –… Read More
Latest decisions: Minions, freebies and more
September 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/207 Business NZ, Digital Marketing, Settled in Part, Not Upheld in Part Complaint 22/233 Specsavers, Facebook, Settled Complaint 22/240 Behemoth Brewing Company, Facebook and Instagram, Settled Complaint 22/266 David… Read More
Explainer: Adult-themed ads during TV news or On Demand
13 September 2022 The ASA at times gets complaints about advertisements shown during the TV news bulletins at 6.00pm. Complainants are usually concerned about the adult-themed content of some ads and question why these are allowed to play in the early evening when children can see them. Each programme on TV is classified by the… Read More
ASA releases new quick guides for ad industry
September 2022 Two new resources are now available to help the advertising industry ensure ads are code compliant in Aotearoa. The first is a short check list to refer to before hitting go on ad campaigns. It provides the top 10 things to be aware of when releasing an advertisement. The second is a quick… Read More
Latest decisions: Three Waters, craft beer, and more
August 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/192 Department of Internal Affairs, Three Waters, Facebook, Settled Upheld Complaints: The Complaints Board agreed with the complainant that the advertisement breached the Advertising Codes. The advertiser has been… Read More
ASA’s guide on Local Government Election Advertising
8 August 2022 With the Local Government Elections in Aotearoa fast approaching, below are the key things to be aware of when it comes to local election advertising. Types of advertising: Paid advertising: We consider complaints about paid election advertising. This includes paid digital advertisements, paid communications from social media platforms (including boosted or sponsored… Read More
Latest decisions: Road safety, financial claims and more
July 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/129 Vodafone, Out of Home, Settled Complaint 22/134 Instant Finance, Facebook, Settled Complaint 22/155 Kathmandu, Television, Settled Complaint 22/163 Honey Vet, Website, Settled Complaint 22/173 McLeods Brewery, Billboard, Settled… Read More
ASA launches review of Children and Young People’s Advertising Code
12 July 2022 The Advertising Standards Authority (ASA) has launched its planned review of the Children and Young People’s Advertising Code. The ASA sets the standards for responsible advertising in New Zealand and runs a complaints process to support compliance. In 2021, the ASA received 1245 formal complaints about 570 advertisements from a range of… Read More
