Current News and Media Releases
Spotlight: Don’t Let Your Halloween Advertising Haunt You
If you’re about to launch some spooktacular specials for Halloween, take care not to cause fear, distress or offence and make sure you appropriately target your ads.
1980’s: Advertising self-regulation through the decades
Throughout the 1980’s, the Committee of Advertising Practice continued to grow and expand its remit.
Spotlight: Can you guess the most complained about ad in ASA history?
15 September 2023 In November 2006, consumers were surprised to find an unexpected form of direct mail in their letterbox.
1970’s: Advertising self-regulation through the decades
In May 1973, representatives from publisher, broadcasting and advertising agency associations determined the need for an industry regulator whose primary purpose was to maintain at all times and in all media, a generally acceptable standard of advertising.
Spotlight on: General Election Advertising
Wednesday 9 August With the 2023 General Election around the corner, we will see advertisements from political parties, candidates, and advocacy groups in increasing numbers over the coming months.
ASA releases 2022 Annual Report
29 May 2023 The Advertising Standards Authority (ASA) has today released its 2022 Annual Report. The report outlines the ASA’s priorities and provides a snapshot of key complaints statistics.
ASA releases the most complained about ads of 2022
29 May 2023 Today we released our 2022 annual report, which included the most complained about commercial and non-commercial ads of 2022.
Media Release: ASA announces further consultation on draft Children’s Advertising Code and draft Food and Beverage Advertising Code
3 April 2023 The Advertising Standards Authority (ASA) has today released its draft Children’s Advertising Code and draft Food and Beverage Advertising Code for consultation.
From the Chief Executive: The media landscape is changing, and the ASA is changing with it.
Our key purpose at the ASA is to ensure the advertising New Zealanders see is responsible, truthful and not misleading. We do this in two ways; reactively as we adjudicate complaints from consumers, and proactively as we set the standards for responsible advertising and support industry compliance through education.
Alcohol Advertising: Key rules for marketers
Alcohol advertisements are subject to some of the strictest advertising rules, with the key aim of ensuring alcohol advertisements are socially responsible and do not encourage excessive, irresponsible, or unsafe drinking practices.
