Current News and Media Releases
Spotlight on: General Election Advertising
Wednesday 9 August With the 2023 General Election around the corner, we will see advertisements from political parties, candidates, and advocacy groups in increasing numbers over the coming months.
ASA releases 2022 Annual Report
29 May 2023 The Advertising Standards Authority (ASA) has today released its 2022 Annual Report. The report outlines the ASA’s priorities and provides a snapshot of key complaints statistics.
ASA releases the most complained about ads of 2022
29 May 2023 Today we released our 2022 annual report, which included the most complained about commercial and non-commercial ads of 2022.
Media Release: ASA announces further consultation on draft Children’s Advertising Code and draft Food and Beverage Advertising Code
3 April 2023 The Advertising Standards Authority (ASA) has today released its draft Children’s Advertising Code and draft Food and Beverage Advertising Code for consultation.
From the Chief Executive: The media landscape is changing, and the ASA is changing with it.
Our key purpose at the ASA is to ensure the advertising New Zealanders see is responsible, truthful and not misleading. We do this in two ways; reactively as we adjudicate complaints from consumers, and proactively as we set the standards for responsible advertising and support industry compliance through education.
Alcohol Advertising: Key rules for marketers
Alcohol advertisements are subject to some of the strictest advertising rules, with the key aim of ensuring alcohol advertisements are socially responsible and do not encourage excessive, irresponsible, or unsafe drinking practices.
Spotlight on: Christmas Advertising
With Christmas fast approaching, the ASA have come up with a few top tips to help brands advertise responsibly this festive season.
Spotlight on: Halloween advertising
6 October 2022 With Halloween coming up at the end of the month, advertisers may be looking at petrifying promos or spooky specials for their campaigns. But what is deemed okay when it comes to Halloween advertising? If you’ve got some ads coming out around this time with a play on the Halloween theme –… Read More
Explainer: Adult-themed ads during TV news or On Demand
13 September 2022 The ASA at times gets complaints about advertisements shown during the TV news bulletins at 6.00pm. Complainants are usually concerned about the adult-themed content of some ads and question why these are allowed to play in the early evening when children can see them. Each programme on TV is classified by the… Read More
ASA’s guide on Local Government Election Advertising
8 August 2022 With the Local Government Elections in Aotearoa fast approaching, below are the key things to be aware of when it comes to local election advertising. Types of advertising: Paid advertising: We consider complaints about paid election advertising. This includes paid digital advertisements, paid communications from social media platforms (including boosted or sponsored… Read More
