Current News and Media Releases

Latest Decisions: Greenwashing, stereotyping and more

27 March 2023 The following are the latest decisions from the ASA.

Media Release: ASA Releases 2022 Advertising Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across main media was $3.389 billion dollars for the 12 months ended 31 December 2022.

ASA releases new industry resources

20 March 2023 The Advertising Standards Authority (ASA) has today released two new suites of resources to support industry when navigating the Advertising Standards Codes and ASA Complaints Process.

From the Chief Executive: The media landscape is changing, and the ASA is changing with it.

Our key purpose at the ASA is to ensure the advertising New Zealanders see is responsible, truthful and not misleading. We do this in two ways; reactively as we adjudicate complaints from consumers, and proactively as we set the standards for responsible advertising and support industry compliance through education.

Alcohol Advertising: Key rules for marketers

Alcohol advertisements are subject to some of the strictest advertising rules, with the key aim of ensuring alcohol advertisements are socially responsible and do not encourage excessive, irresponsible, or unsafe drinking practices.