Current News and Media Releases
Drone Advertising Recommendation Made
New Zealand sales of remotely piloted aircraft systems (RPAS, or drones) are booming and numbers are expected to increase as their uses are expanded to help with goods deliveries, scientific research, care of crops and livestock and police operations. Unmanned aircraft under 25kg, which is virtually all consumer RPAS, are covered by Civil Aviation Rule Part 101. The… Read More
New Decisions: Funeral Insurance, Fitness Trainers and More
A television advertisement for the PowerFit vibration training device made claims about efficacy of the product, specifically toning muscles and supporting weight management. The advertisement included before and after pictures of people to illustrate the results. A complaint was made about this advertisement, the Complainant saying some of the before and after pictures were misleading and that the images implied the product could help with skin issues.
New Decisions: Travel Agents, Medicines and More
Online travel company Webjet recently ran a television advertisement featuring a young woman saying her travel agent failed to give her all the information she needed so she had gone online and had made her own bookings. A voiceover then promoted the Webjet site “which lets you see and compare all your available airfare choices to actually book the best deal.”
New Decisions: Workplace Safety, Electricity Savings and More
Spark’s television advertisement portraying a logging industry worker using a personal audio device whilst working around heavy machinery led to a complaint that this represented unsafe work place practice. The ASA Complaints Board noted the advertisement did not show the person working while listening to music and the advertisement’s focus was on the father and daughter relationship.
2/8/16: New Therapeutic and Health Advertising Code Released
As part of a project to review and streamline its Codes of Practice, the Advertising Standards Authority today released the Therapeutic and Health Advertising Code with accompanying Guidance Notes. The object of this Code is to ensure that advertisers maintain rigorous standards in therapeutic and health advertising. The Code covers all words and visual depictions in all advertising for… Read More
The Most Complained About Ad for 2015
New Zealand’s most complained about advertisement for 2015 was an online advertising campaign by I Love Ugly to promote its range of men’s jewellery. There were a total of 26 complaints made to the Advertising Standards Authority about this advertisement. Complainants said the imagery of a man wearing I Love Ugly rings, with his hands on different parts of a woman’s… Read More
2015 Annual Report Released
Last week we published our 2015 annual report with information about the complaints and enquiries we received, and the 10 most complained about ads. Please click here to download the report.
We’ve Launched Our LinkedIn Page!
As part of our commitment to connect with industry, we have established the Advertising Standards Authority (NZ) LinkedIn page to keep you informed about the work we do to support advertising self-regulation. We invite you to follow this page to stay informed about the latest code updates and decision releases as well as advertiser tips… Read More
