Current News and Media Releases

New Decisions: Anthropomorphic Mushrooms, Bread Billboards and More

A billboard advertisement showed photos of packaged mushrooms alongside the text “Fancy a Curvy Earthy Brunette? There’s a mushroom for everyone.” The Complainant said they found this advertisement offensive where it said “Fancy a curvy brunette?” as they believe this “degrades all women and places them in the lens of men and portrays them as objects and not humans”.

Changes recommended to further restrict advertising to children

The panel that reviewed the Advertising Standards Authority’s Children’s Codes has recommended an increased range of restrictions in its report to the ASA, released today. The panel, chaired by former Court of Appeal Judge, Hon. Sir Bruce Robertson, included senior representatives from the health sector and industry, along with the Deputy Chair of the Advertising Standards Complaints Board.

Raw Milk Advertising Rules Tightened

The Ministry of Primary Industries has recently tightened the rules around the manufacture and sale of raw milk in New Zealand. The aim of this is to help control the health risks associated with the consumption of raw milk (milk that has not been pasteurised). Pasteurisation is a process that that involves heating milk to… Read More

New Decisions: Vehicle Comparisons, Homeopathy and More

A complaint was made about a television advertisement for the Ssangyong Korando SUV. The Complainant said claims that the vehicle was “New Zealand’s best value mid-size SUV” were misleading. The Complaints Board ruled on 12 July 2016 that the complaint was Not Upheld. The Complainant appealed the Decision and it was placed before the Appeal Board for the matter to be reheard.