Current News and Media Releases
New Decisions: Advertisement Disclaimers, Vehicle Size and More
The Complainant was concerned that the advertisement said that an eye examination was free for AA members but did not say that conditions applied. The Complainant believed they should have been told they had had an eye examination only a year ago and it was only free every two years.
New Decisions: Car Insurance, Gym Promotions and More
A television advertisement for AA Insurance showed a man getting out of his car after a utility vehicle reversed into it. The front bumper of the man’s car has been damaged. The car is parked outside a cafe which has an open roller door as the entrance with a driveway out in front.
New Decisions: Free Gifts, ‘Traditional’ Recipes and More
The MyRepublic website and Facebook advertisements for the “Gamer Ultra PS4” broadband plan offered a free Playstation4 (PS4) with a contract term of 24 months. This offer also included a free router, install and gamer features. The Complainant said the advertisement was misleading
The Use of New Zealand Banknotes and Coins in Advertising
Images or reproductions of New Zealand banknotes and coins are sometimes used in advertising. Legislation allows for this, however the Reserve Bank of New Zealand Act, 1989 must be considered. The sections of this Act that are relevant for advertising include: Section 28: a person must not deliberately deface, disfigure or mutilate any banknote without the permission… Read More
New Decisions: Dairy Cow Diets, Car Yards and More
A Fonterra television advertisement features five farmers talking about their farms. The conversation topics include the family history on the farm, the climate and the soil. One of the farmers says “The soil that we farm is just superb volcanic soil, just lends itself to growing grass.
New decisions: Off-Road Vehicles, Dental Adhesives And More
A 30-second Hyundai Motors NZ television advertisement promoted the fact that Hyundai had been given the automotive industry’s Canstar award for customer satisfaction. It showed two Hyundai off-road vehicles driving along a road and then causing a spray of soft sand as they drove onto and then along a deserted beach.
Appointment of New Education and Development Manager
The Advertising Standards Authority has appointed Claire Hofer to the new role of Education and Development Manager. This role is charged with developing industry engagement and awareness of the ASA Codes and Processes through education and training. Claire has had a close working relationship with the ASA previously as a TAPS Adjudicator.
New Decisions: Vehicle Comparisons, Elaborate Coffins and More
A complaint said the Tiguan television advertisement was misleading because it promoted the Tiguan as having all-wheel drive and a high-power engine from $41,990 when in fact the cheapest car with all-wheel drive was $57,990 and the top high power engine model was $66,990.
Updated Definition of Advertising and Advertisement
The Advertising Standards Authority (ASA) has updated the definition of Advertising and Advertisement.
New Therapeutic and Health Advertising Code
The new Therapeutic and Health Advertising Code is now effective for all new and existing advertisements. The Code covers all words and visual depictions in all advertising for therapeutic products (medicines and medical devices), natural health products and dietary supplements, health services and methods of treatment.
