Current News and Media Releases
New Children and Young People’s Code Comes Into Full Effect
From 2 October 2017 all advertising targeting children and young people must comply with the new Children and Young People’s Advertising Code. This code replaces the Code for Advertising to Children and the Children’s Code for Advertising Food
New Decisions: Humorous Comments, River Water Consumption and More
The Vodafone television advertisement showed a family watching the All Blacks playing the British Lions. The family members were in different locations communicating via video chat on their phones. During the conversation the mother said “Oh come on – the boys are on form”, and the daughter replied “So much form, what a view”.
New Decisions: Workplace Banter, Movie Trailers and More
An ITM television advertisement showed three male builders sharing banter. One man with a reputation for booking lots of holiday leave announces he has booked more leave. Another man responds with “Oh my god, far out man”. Overlapping this line of dialogue is the sound of a nail gun, then the words “Live To Build” appear on the screen.
New Decisions: Exhibition Posters, Workplace Accidents and More
The television advertisement for Bisley Workwear showed a series of building site mishaps. The scenario of concern was when a bag of dry cement bursts while being unloaded from the back of a truck and lands all over a worker’s head and face.
New Decisions: Offensive Imagery, Business Continuity and More
The AMI website featured the tag lines “Caring for New Zealanders for nearly 100 years” and “We’ve been here for New Zealanders for 90 years”. The Complainant said that AMI should not be using statements such as ‘Caring for New Zealanders for nearly 100 years’ given that the new company was formed only five years ago.
Australian Promos, Uber Advertising and More
A KFC television promotion appeared in a Warriors vs Broncos NRL game. During a ‘bunker’ review of play, the screen was split between coverage of the players on the field and the decision pending screen. The decision pending screen showed an advertisement for a KFC $10 Popcorn Chicken Bucket. At the bottom right of the screen it said “Australia only and not in all stores”.
Broadcasting Promotions (‘Promos’) and Advertisements
Television advertising falls under the Advertising Standards Authority’s jurisdiction as encompassed in our definition of an advertisement. However, under the Broadcasting Act, programme promotions (‘promos’) for programmes or the promotion of a channel or station identity on television or radio are not advertising for the purposes of the ASA Codes.
New Decisions: Climate Change, Ultra-fast Broadband and More
The Complainant said Greenpeace had no evidence that the events portrayed were caused by global warming and Greenpeace was deceiving the public by suggesting this for political ends. The Advertiser said the advertisement was drawing a link between climate change, extreme weather events and their impact on humans and that the link was widely scientifically accepted.
New Decisions: Health claims, Billboards and More
Red Seal’s website advertisement for its ‘Pharmacy Strength Cranberry 60,000mg – New!’ promoted the product and said it ‘Supports bladder health in men and women’ and ‘Supports urinary tract and bladder health’. The Complainant said Red Seal’s therapeutic claims were not substantiated in quantitative research.
New Zealand’s Most Complained About Ads 2016
With the publication of our 2016 Annual Report, we have revealed New Zealand’s top 10 most complained about ads of 2016. The cause of complaints ranged from encouraging illegal behaviour, to racism and inappropriate sexual content. Commenting on the Top 10 most complained about ads of 2016, our Chief Executive Hilary Souter said: “We have… Read More
