Current News and Media Releases
Gold Coast 2018: Commonwealth Games Advertising Restrictions
The 2018 Commonwealth Games will take place on the Gold Coast, Australia from 4 – 15 April with 70 participating nations scheduled to compete. In New Zealand, the Major Events Management Act (MEMA) provides permanent protection to the New Zealand Olympic and Commonwealth Games emblems and words.
Advertising Self-Regulation Summit a Success
The Advertising Standards Authority (ASA) recently held a Summit in Auckland focussing on the value of advertising self-regulation. The ASA celebrates its 45th anniversary this year and took this opportunity to gather over 60 major advertisers, agencies and media organisations together to acknowledge the work of the ASA in supporting responsible advertising.
New Decisions: E-Cigarettes, Gender Stereotypes and More
The Complaints Board confirmed the Advertiser had the right to promote E-cigarettes within the constraints of an R18 age restriction for sales. The Complaints Board agreed the advertisement did not have particular appeal to children, nor did it show or glamorise smoking.
New Decisions: Alcohol Advertising, Warranty Claims and More
The ASA offers a competitor complaints process that gives fast and thorough consideration to competitor complaints for the benefit of consumers and to ensure a level playing field for industry. A competitor complaint from was recently considered by a Panel of public and industry Board members.
New Guidance Note on Identification of Advertisements Released
The Advertising Standards Authority (ASA) has released its new Guidance Note on Identification of Advertisements The nature of advertising is constantly evolving and recently there have been calls to help consumers identify advertising. The ASA Code of Ethics states that all advertising content controlled directly or indirectly by the advertiser should be identified as such,… Read More
New Decisions: Earthquake Safety, Jeans Models and More
The Complainant was concerned the advertisement depicted women’s bodies for the sexual servicing of men, and women as sexual objects devoid of individuality. They also drew comparisons with the male version of the advertisement to illustrate the contrast in the advertisements.
New Decisions: Electricity advertising, website accuracy and more
The Complainant’s concern was the advertisement did not adequately advise potential customers of the risk factors associated with the wholesale electricity contract on offer. The Advertiser said the advertisement was intended as an introduction to the brand.
New Decisions: Colloquial language, safety practices and more
The Isuzu television advertisement shows a truck being driven over rural terrain with the voice-over saying “This is John Simpson from Mount Hay Station, Tekapo. John’s been driving this D-Max for a while now… John’s a good bastard!” The advertisement ends with the tag-line “Be a Good Bastard.”
New Decisions: Parking signs, religious healing events and more
An editorial style newspaper advertisement for the UCGK Help Centre healing events contained testimonials from people who had been helped by the power of prayer as well as details about the five centres holding events. The Complainant said the identity of the Advertiser was not clear and unsubstantiated claims were being presented as fact.
New Decisions: Fluoride Advocacy, Unsubstantiated Health Claims and More
The Appeal Board considered all the matters afresh and agreed the identity of the Advertiser and their position were clear and accepted the image in the billboard was an illustration of damage to teeth.
