Current News and Media Releases
New Decisions: Location Influences Acceptability Threshold
The Advertiser accepted the location of the advertisement was not ideal. The advertisement had been removed as the advertising campaign had now ended. The Advertiser said in future, where any of their advertising content is ‘at all edgy’ they will consider what is located nearby.
Advertising Standards for Gambling Advertisements Under Review
The Advertising Standards Authority (ASA) is currently reviewing the standards for gambling advertisements. The existing standards can be found in the Code for Advertising Gaming and Gambling. ASA Codes are developed by the ASA Codes Committee. This Committee is made up of representatives from the advertising, agency and media sectors and also includes a public… Read More
Latest Newsletter: AdHelp, New Advertising Standards Code & Training
It has been a busy time at the ASA! On 2 July we launched the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. The ASA offered a variety of options for industry to learn about the new Advertising Standards Code.
New Decisions: Scary Posters, Social Responsibility & More
The Complaints Board said the unrestricted poster medium meant it was likely the image of the possessed girl would be confronting to children who did not understand the humourous context. The Complaints Board agreed that the advertisement had breached the Code of Ethics.
Acceptability of Offensive Words 2018
Every few years the Broadcasting Standards Authority (BSA) releases a report on the acceptability of words in broadcasting. They have recently released their 2018 report, based on findings of a national survey among 1,500 members of the general public aged 18 years and over. The survey measured how acceptable the public finds the use of offensive language… Read More
New Decisions: Chocolate Biscuits, Programme Ads and More
The Complainant said the conversation between the biscuits was offensive and had racist overtones. They were also concerned this ad was inappropriate because the animated presentation would appeal to children. The Advertiser said the advertisement was a ‘tongue in cheek’ campaign which used humour to promote the new biscuit. The actor chose to consume the white chocolate biscuit, however there were no racial undertones or any offensive depictions of race. The Advertiser said the advertisement was not run during children’s programming.
Media Release: New ASA AdHelp Information Service launched
The Advertising Standards Authority (ASA) today launched its new AdHelp Information Service. This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework that applies to advertising. This user-pays service will help achieve the ASA vision of ‘Every Ad a Responsible Ad’.
New Decisions: Bras, Dreaming Dogs and More
The television advertisement for Berlei Bras showed various scenarios to illustrate the uncomfortable lengths some women go to in managing their breasts. Some scenes including ill-fitting bras, others using tape or nipple shields and one woman was shown running in a bra with little support.
Media Release: New ASA Code for Responsible Advertising
The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards.
New Decisions: Warranty Claims, Sexual Health Products and More
The Appeal Board was satisfied with the level of substantiation provided in the Advertiser’s appeal application and said the advertisement referred to the Diamond Advantage warranty as an overall package which had the most comprehensive cover for the longest period for new car buyers.
