Current News and Media Releases
Christmas advertising: how the new Codes apply
The festive season is a key part of many advertiser’s calendars. With the new Children’s Advertising Code and Food and Beverage Advertising Code in full effect from 1 November, make sure you are up to speed with how these may apply to your business
Spotlight: Don’t let your ads ghost the guidelines this Halloween
While it is easy to get carried away with Halloween themed ads, advertisers must still ensure campaigns are Code-compliant. To help avoid your campaigns coming back to haunt you, the ASA has come up with some fang-tastic tips to avoid unintended offence this spooky season.
Latest Decisions: food advertising, alcohol labelling and social media promotion, and more
27 September 2024 The following are the latest decisions from the ASA.
Latest Decisions: gambling advertising, alcohol & watersports, and more
12 August 2024 The following are the latest decisions from the ASA.
New advertising rules come into effect today for new ads
1 August 2024 Effective today, the new Children’s Advertising Code and Food and Beverage Advertising Code take effect for all new advertising in New Zealand.
Apply now: Public Member – ASA Complaints Board Vacancies
31 July 2024 We are recruiting new public members to be part of the rotating nine-member independent board of public and industry members who hear complaints about advertising.
Latest Decisions: depiction of adoption, comparative claims, and more
17 July 2024 The following are the latest decisions from the ASA.
July 2024 Newsletter
Welcome to our July newsletter! We have a number of announcements today, including an update on the new Children’s and Food and Beverage Advertising Codes, fresh guidance for industry on safety issues regarding vehicles in advertising and important information for advertisers during the Olympic Games.
Two weeks until comprehensive new Codes take effect for all new advertising
16 July 2024 On 1 August 2024, the new Children’s Advertising Code and Food and Beverage Advertising Code take effect for all new advertising in New Zealand.
Safety Check: Vehicles in Advertising
July 2024 Reversing without watching, cars driving on the wrong side of the road, and even trolley mischief at the supermarket. Despite best intentions by advertising creatives, when it comes to including vehicles in advertising, perceived safety risks are still a common cause of complaints to the ASA.
