Current News and Media Releases
Media Release: Submissions due on the review of the Alcohol Advertising and Promotion Code
New Zealanders are reminded the closing date for submissions is 23 August 2019 if they would like to offer their views on the Alcohol Advertising and Promotion Code.
Social Media Workshop: Napier
Our popular Social Media and Advertising Standards Workshop will be held in Napier in September. The workshop focuses on ad standards and how they apply to social media platforms. It will include the role of Influencers along with relevant Complaints Board decisions on social media advertising.
New Decisions: Motorway Billboard, Facebook Posts and More
The Complainant was concerned the billboard advertisement was not the correct medium for such a deliberately provocative and sexually explicit message, given that children would be exposed to it.
New Gambling Advertising Code Comes Into Effect Today
Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with Code For Advertising Gaming and Gambling. All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.
New Decisions: Chocolate, AMP Kiwisaver and More
The Appeal Board ruled the advertisement was misleading with regard to what was offered versus what the majority of consumers received. The Board said the advertisement did have a commercial aspect to it, which was not offset by any educative intent. Accordingly, The Appeal Board ruled the Complaint was Upheld and the Appeal was Dismissed.
Media Release: ASA calls for submissions on the review of its Alcohol Advertising and Promotion Code
New Zealanders are being invited to offer their views on the Alcohol Advertising and Promotion Code that the advertising industry are required to follow.
SECOND Social Media and Advertising Standards workshop
The first workshop filled up so the ASA is running a second one for those who missed out. The workshop focuses on ad standards and how they apply to social media platforms. It will include the role of Influencers along with relevant Complaints Board decisions on social media advertising.
New Decisions: Diet Products, Free Range Eggs and More
The Advertiser said it is generally understood that the term “free range” refers to hens which have access to the outdoors. The Advertiser said the farms where they source their eggs meet the requirements of the Animal Welfare (Layer Hens) Code of Welfare 2012.
Upcoming Workshops: Social Media and ASA 101
Do you ever consider how well you and your people know and understand the ASA Codes and processes? Or perhaps you’ve recently experienced the complaints process for the first time? While the Advertising Standards may not always be top of mind in your busy job, they are a key part of maintaining advertising self-regulation in… Read More
2018’s Most Complained About Ads
We recently released our 2018 Annual Report, and included in this were summaries of our five most complained about advertisements. Number Five: Fluoride Free New Zealand, Print – 6 complaints: Not Upheld Complainants said the advertisement was misleading and played on fear. The complaints were upheld, in part. The Advertiser appealed the Decision. The Appeal… Read More
