Current News and Media Releases
New Therapeutic and Health Advertising Code
The new Therapeutic and Health Advertising Code is now effective for all new and existing advertisements. The Code covers all words and visual depictions in all advertising for therapeutic products (medicines and medical devices), natural health products and dietary supplements, health services and methods of treatment.
Changes recommended to further restrict advertising to children
The panel that reviewed the Advertising Standards Authority’s Children’s Codes has recommended an increased range of restrictions in its report to the ASA, released today. The panel, chaired by former Court of Appeal Judge, Hon. Sir Bruce Robertson, included senior representatives from the health sector and industry, along with the Deputy Chair of the Advertising Standards Complaints Board.
Raw Milk Advertising Rules Tightened
The Ministry of Primary Industries has recently tightened the rules around the manufacture and sale of raw milk in New Zealand. The aim of this is to help control the health risks associated with the consumption of raw milk (milk that has not been pasteurised). Pasteurisation is a process that that involves heating milk to… Read More
Drone Advertising Recommendation Made
New Zealand sales of remotely piloted aircraft systems (RPAS, or drones) are booming and numbers are expected to increase as their uses are expanded to help with goods deliveries, scientific research, care of crops and livestock and police operations. Unmanned aircraft under 25kg, which is virtually all consumer RPAS, are covered by Civil Aviation Rule Part 101. The… Read More
2/8/16: New Therapeutic and Health Advertising Code Released
As part of a project to review and streamline its Codes of Practice, the Advertising Standards Authority today released the Therapeutic and Health Advertising Code with accompanying Guidance Notes. The object of this Code is to ensure that advertisers maintain rigorous standards in therapeutic and health advertising. The Code covers all words and visual depictions in all advertising for… Read More
The Most Complained About Ad for 2015
New Zealand’s most complained about advertisement for 2015 was an online advertising campaign by I Love Ugly to promote its range of men’s jewellery. There were a total of 26 complaints made to the Advertising Standards Authority about this advertisement. Complainants said the imagery of a man wearing I Love Ugly rings, with his hands on different parts of a woman’s… Read More
2015 Annual Report Released
Last week we published our 2015 annual report with information about the complaints and enquiries we received, and the 10 most complained about ads. Please click here to download the report.
