Current News and Media Releases
Most Complained About Ads in 2017
We have released our official list of the ads that attracted the most complaints last year. Here are 2017’s five most complained about ads: #1: Frucor Suntory NZ Ltd, Television Advertisement 18 COMPLAINTS: UPHELD IN PART, SETTLED IN PART The ‘V Energy’ ad showed a construction worker on a building site. At 3pm two small… Read More
2017 Annual Report Released
The Advertising Standards Authority (ASA) has released its 2017 annual report. In 2017 the ASA received 603 formal complaints and responded to 347 enquiries from media companies, advertisers and agencies about advertisements prior to publication or broadcast. Over half the complaints related to misleading claims in advertisements and just under 20% of complaints were about… Read More
Advertising Self-Regulation Summit a Success
The Advertising Standards Authority (ASA) recently held a Summit in Auckland focussing on the value of advertising self-regulation. The ASA celebrates its 45th anniversary this year and took this opportunity to gather over 60 major advertisers, agencies and media organisations together to acknowledge the work of the ASA in supporting responsible advertising.
Advertising Self-Regulation Explained
The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. ICAS has released a short animated video to help explain advertising self-regulation:
New Children and Young People’s Code Comes Into Full Effect
From 2 October 2017 all advertising targeting children and young people must comply with the new Children and Young People’s Advertising Code. This code replaces the Code for Advertising to Children and the Children’s Code for Advertising Food
Broadcasting Promotions (‘Promos’) and Advertisements
Television advertising falls under the Advertising Standards Authority’s jurisdiction as encompassed in our definition of an advertisement. However, under the Broadcasting Act, programme promotions (‘promos’) for programmes or the promotion of a channel or station identity on television or radio are not advertising for the purposes of the ASA Codes.
New Zealand’s Most Complained About Ads 2016
With the publication of our 2016 Annual Report, we have revealed New Zealand’s top 10 most complained about ads of 2016. The cause of complaints ranged from encouraging illegal behaviour, to racism and inappropriate sexual content. Commenting on the Top 10 most complained about ads of 2016, our Chief Executive Hilary Souter said: “We have… Read More
2016 Annual Report Released
The Advertising Standards Authority (ASA) has released its 2016 annual report. In 2016 the ASA received 586 formal complaints and responded to 273 enquiries from media, advertisers and agencies about advertisements prior to publication or broadcast.
Sales Promotion Schemes
A sales promotion scheme is a popular marketing technique used when an advertiser offers the chance to go in to the draw to win something after purchasing their product or service.
The Use of New Zealand Banknotes and Coins in Advertising
Images or reproductions of New Zealand banknotes and coins are sometimes used in advertising. Legislation allows for this, however the Reserve Bank of New Zealand Act, 1989 must be considered. The sections of this Act that are relevant for advertising include: Section 28: a person must not deliberately deface, disfigure or mutilate any banknote without the permission… Read More
