Current News and Media Releases
December 2019 Newsletter
Thank you for your support. It has been a busy year at the ASA and we are looking forward to a break over the holiday period. At this time of year, it is easy to make hasty online purchases without checking the shop is legitimate. We’re supporting the Domain Name Commission’s #ShopSafeNZ campaign to raise public awareness about how to spot fraudulent sites. Remember, if a deal seems too good to be true, it probably is!
Today the new Gambling Advertising Code applies to all ads
The new Gambling Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm, with particular regard for the need to protect children, young people and other vulnerable persons.
Fireworks Advertising
The ASA is often asked about restrictions around advertising fireworks in New Zealand. We wanted to provide an overview of some of the things to consider when creating fireworks advertisements. Fireworks are controlled by the Hazardous Substances (Fireworks) Regulations 2001 and there are strict rules around buying and selling fireworks. Although fireworks can be used… Read More
ASA Newsletter: October 2019
We hope you’ve had a good winter and are starting to enjoy some warmer spring weather. We’ve had a busy few months with a review of the Alcohol Advertising & Promotion Code underway, the new Gambling Code coming into effect and hosting a number of educational workshops.
Spotlight on Harmful Gender Stereotypes in Ads
Use of stereotypes in advertisements, often in a humourous way, has been common practice. However, the spotlight is now more than ever before on the harmful use of stereotypes. What may have been considered funny or normal in the past may no longer be acceptable.
New Gambling Advertising Code Comes Into Effect Today
Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with Code For Advertising Gaming and Gambling. All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.
2018’s Most Complained About Ads
We recently released our 2018 Annual Report, and included in this were summaries of our five most complained about advertisements. Number Five: Fluoride Free New Zealand, Print – 6 complaints: Not Upheld Complainants said the advertisement was misleading and played on fear. The complaints were upheld, in part. The Advertiser appealed the Decision. The Appeal… Read More
Media Release: ASA 2018 Annual Report Released
The Advertising Standards Authority (ASA) released its 2018 annual report today. The report highlights the work of the ASA as the regulator of all ads in all media. Significant projects included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of… Read More
ICAS announces winners of Global Awards
The International Council for Advertising Self-Regulation (ICAS) announced the winners of its first ICAS Global Awards. The judges issued a Special Mention for the New Zealand Advertising Standards Authority (ASA) for effective self-regulatory practices through its Code Consolidation project, completed in 2018.
Media Release: New Code for Responsible Gambling Advertising
The Advertising Standards Authority (ASA) today released its new Gambling Advertising Code following a review of the Code for Advertising Gaming and Gambling. The Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm.
