Current News and Media Releases
Media Release: ASA releases new “Report an Influencer Ad Identification Breach” process
25 August 2021 The Advertising Standards Authority (ASA) has today released a new reporting process for influencer ad identification breaches. Advertising content must be clearly identified, regardless of where it might be seen. This includes ad content posted by influencers.
COVID-19 Update
24 August 2021 In line with the change to New Zealand’s COVID-19 Alert Levels, the ASA team are working remotely. We are committed to helping every ad be a responsible ad and this is even more important now.
Media Release: Kerrie-Lee Magill appointed as independent ASA Chair
28 July 2021 The Advertising Standards Authority (ASA) is delighted to announce the appointment of Kerrie-Lee Magill as its independent Chair.
Spotlight on: Offensive language in advertising
Swear words and other forms of offensive language are techniques sometimes used by advertisers looking to grab attention with their campaigns – which may also attract complaints! When does the use of offensive language cross the line?
Latest Decisions: Isuzu ad amended, Lotto TVC did not breach Code, and more
The following decisions have been released to the ASA website:
Alcohol Advertising and Promotion Code effective today
Today, 1 July 2021, the new Alcohol Advertising and Promotion Code becomes effective for all alcohol advertising and promotion.
Latest Decisions: Tall Poppy radio ad did not breach Code, advocacy advertising, and more
The following decisions have been released to the ASA website:
ASA releases the most complained about ads of 2020
24 June 2021 Over a quarter of complaints to the ASA last year were about advocacy advertisements (including political advertising) and this is reflected in our most complained about ads in 2020 below. Other controversial themes included discrimination and stereotyping, shock tactics, and use of offensive language.
ASA Newsletter: June 2021
Welcome to our June newsletter!
New Alcohol Advertising and Promotion Code comes into full effect on 1 July
21 June 2021 On 1 July 2021, the new Alcohol Advertising and Promotion Code will come into full effect. Advertisers are reminded that all alcohol advertising and promotion will be required to comply.
