Current News and Media Releases
Fireworks Advertising
The ASA is often asked about restrictions around advertising fireworks in New Zealand. We wanted to provide an overview of some of the things to consider when creating fireworks advertisements. Fireworks are controlled by the Hazardous Substances (Fireworks) Regulations 2001 and there are strict rules around buying and selling fireworks. Although fireworks can be used… Read More
ASA Newsletter: October 2019
We hope you’ve had a good winter and are starting to enjoy some warmer spring weather. We’ve had a busy few months with a review of the Alcohol Advertising & Promotion Code underway, the new Gambling Code coming into effect and hosting a number of educational workshops.
Spotlight on Harmful Gender Stereotypes in Ads
Use of stereotypes in advertisements, often in a humourous way, has been common practice. However, the spotlight is now more than ever before on the harmful use of stereotypes. What may have been considered funny or normal in the past may no longer be acceptable.
New Gambling Advertising Code Comes Into Effect Today
Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with Code For Advertising Gaming and Gambling. All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.
2018’s Most Complained About Ads
We recently released our 2018 Annual Report, and included in this were summaries of our five most complained about advertisements. Number Five: Fluoride Free New Zealand, Print – 6 complaints: Not Upheld Complainants said the advertisement was misleading and played on fear. The complaints were upheld, in part. The Advertiser appealed the Decision. The Appeal… Read More
Media Release: ASA 2018 Annual Report Released
The Advertising Standards Authority (ASA) released its 2018 annual report today. The report highlights the work of the ASA as the regulator of all ads in all media. Significant projects included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of… Read More
ICAS announces winners of Global Awards
The International Council for Advertising Self-Regulation (ICAS) announced the winners of its first ICAS Global Awards. The judges issued a Special Mention for the New Zealand Advertising Standards Authority (ASA) for effective self-regulatory practices through its Code Consolidation project, completed in 2018.
Media Release: New Code for Responsible Gambling Advertising
The Advertising Standards Authority (ASA) today released its new Gambling Advertising Code following a review of the Code for Advertising Gaming and Gambling. The Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm.
New Advertising Standards Code Comes Into Effect For All New Ads
From Thursday 1 November 2018 all new advertising must comply with the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. The Advertising Standards Code is a consolidation of six codes – the Advertising Code of… Read More
ASA Awareness Advertising Campaign Launched
The Advertising Standards Authority (ASA) has launched an advertising campaign across media platforms. The key messages are: “If an ad is wrong, the ASA is here to help put it right” And “You should be able to trust the ads you see. If an ad is wrong, the ASA is here to help put it… Read More
