Current News and Media Releases
2018’s Most Complained About Ads
We recently released our 2018 Annual Report, and included in this were summaries of our five most complained about advertisements. Number Five: Fluoride Free New Zealand, Print – 6 complaints: Not Upheld Complainants said the advertisement was misleading and played on fear. The complaints were upheld, in part. The Advertiser appealed the Decision. The Appeal… Read More
Media Release: ASA 2018 Annual Report Released
The Advertising Standards Authority (ASA) released its 2018 annual report today. The report highlights the work of the ASA as the regulator of all ads in all media. Significant projects included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of… Read More
ICAS announces winners of Global Awards
The International Council for Advertising Self-Regulation (ICAS) announced the winners of its first ICAS Global Awards. The judges issued a Special Mention for the New Zealand Advertising Standards Authority (ASA) for effective self-regulatory practices through its Code Consolidation project, completed in 2018.
Media Release: New Code for Responsible Gambling Advertising
The Advertising Standards Authority (ASA) today released its new Gambling Advertising Code following a review of the Code for Advertising Gaming and Gambling. The Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm.
New Advertising Standards Code Comes Into Effect For All New Ads
From Thursday 1 November 2018 all new advertising must comply with the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. The Advertising Standards Code is a consolidation of six codes – the Advertising Code of… Read More
ASA Awareness Advertising Campaign Launched
The Advertising Standards Authority (ASA) has launched an advertising campaign across media platforms. The key messages are: “If an ad is wrong, the ASA is here to help put it right” And “You should be able to trust the ads you see. If an ad is wrong, the ASA is here to help put it… Read More
Advertising Standards for Gambling Advertisements Under Review
The Advertising Standards Authority (ASA) is currently reviewing the standards for gambling advertisements. The existing standards can be found in the Code for Advertising Gaming and Gambling. ASA Codes are developed by the ASA Codes Committee. This Committee is made up of representatives from the advertising, agency and media sectors and also includes a public… Read More
Latest Newsletter: AdHelp, New Advertising Standards Code & Training
It has been a busy time at the ASA! On 2 July we launched the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. The ASA offered a variety of options for industry to learn about the new Advertising Standards Code.
Acceptability of Offensive Words 2018
Every few years the Broadcasting Standards Authority (BSA) releases a report on the acceptability of words in broadcasting. They have recently released their 2018 report, based on findings of a national survey among 1,500 members of the general public aged 18 years and over. The survey measured how acceptable the public finds the use of offensive language… Read More
Media Release: New ASA Code for Responsible Advertising
The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards.
