Current News and Media Releases
The Children’s Advertising Code and Food and Beverage Advertising Code are now in full effect
1 November 2024 Following extensive consultation and industry training, two new Codes are now in force for advertising targeting New Zealanders.
Latest Decisions: Fine print, safety depictions in alcohol ads, and more
30 October 2024 The following are the latest decisions from the ASA.
Reminder: New Children’s and Food and Beverage Codes come into effect for all ads 1 November
21 October 2024 In less than two weeks, the Children’s Advertising Code and Food and Beverage Advertising Code will be effective for all ads.
Media Release: Misleading claims in Hobson’s Pledge wrap advertisement breached the Advertising Standards Code
17 October 2024 The Advertising Standards Complaints Board upheld in part complaints regarding an advertisement by Hobson’s Pledge, ruling the advertisement must not be used again.
Christmas advertising: how the new Codes apply
The festive season is a key part of many advertiser’s calendars. With the new Children’s Advertising Code and Food and Beverage Advertising Code in full effect from 1 November, make sure you are up to speed with how these may apply to your business – and help keep your campaigns on the Nice List… Read More
Spotlight: Don’t let your ads ghost the guidelines this Halloween
While it is easy to get carried away with Halloween themed ads, advertisers must still ensure campaigns are Code-compliant. To help avoid your campaigns coming back to haunt you, the ASA has come up with some fang-tastic tips to avoid unintended offence this spooky season.
Latest Decisions: food advertising, alcohol labelling and social media promotion, and more
27 September 2024 The following are the latest decisions from the ASA.
Latest Decisions: gambling advertising, alcohol & watersports, and more
12 August 2024 The following are the latest decisions from the ASA.
New advertising rules come into effect today for new ads
1 August 2024 Effective today, the new Children’s Advertising Code and Food and Beverage Advertising Code take effect for all new advertising in New Zealand.
Apply now: Public Member – ASA Complaints Board Vacancies
31 July 2024 We are recruiting new public members to be part of the rotating nine-member independent board of public and industry members who hear complaints about advertising.
