Current News and Media Releases
ASA Christmas Closure
The ASA will be closed for the Christmas break. Our last day is Thursday 19 December, and we return to the office on Monday 6 January 2025.
Latest decisions: T&Cs, social media alcohol ads, and more
11 December 2024 The following are the latest decisions from the ASA.
December 2024 Newsletter
Welcome to our final newsletter for 2024! This edition provides guidance on Christmas advertising and summer campaigns, and an update from our Chief Executive on recent ASA news.
Summer advertising: Don’t let small mistakes stop your ads this summer
Avoid your silly season turning into a stressful season – below are our top tips for responsible summer advertising campaigns.
The Children’s Advertising Code and Food and Beverage Advertising Code are now in full effect
1 November 2024 Following extensive consultation and industry training, two new Codes are now in force for advertising targeting New Zealanders.
Latest Decisions: Fine print, safety depictions in alcohol ads, and more
30 October 2024 The following are the latest decisions from the ASA.
Reminder: New Children’s and Food and Beverage Codes come into effect for all ads 1 November
21 October 2024 In less than two weeks, the Children’s Advertising Code and Food and Beverage Advertising Code will be effective for all ads.
Media Release: Misleading claims in Hobson’s Pledge wrap advertisement breached the Advertising Standards Code
17 October 2024 The Advertising Standards Complaints Board upheld in part complaints regarding an advertisement by Hobson’s Pledge, ruling the advertisement must not be used again.
Christmas advertising: how the new Codes apply
The festive season is a key part of many advertiser’s calendars. With the new Children’s Advertising Code and Food and Beverage Advertising Code in full effect from 1 November, make sure you are up to speed with how these may apply to your business
Spotlight: Don’t let your ads ghost the guidelines this Halloween
While it is easy to get carried away with Halloween themed ads, advertisers must still ensure campaigns are Code-compliant. To help avoid your campaigns coming back to haunt you, the ASA has come up with some fang-tastic tips to avoid unintended offence this spooky season.
