ASA - Advertising Standards Authority

The independent Complaints Board considers consumer complaints and advertiser responses, applying the principles and rules of the Advertising Codes.

The ASA Complaints Board and the ASA Complaints Appeal Board both have a public member majority and a public member Chair. The Complaints Board has nine members, five public and four industry and meets fortnightly.

Public Members

Raewyn Anderson – (Chair) Raewyn Anderson has been Chair of the Advertising Standards Complaints Board since 1 April 2016. She is a barrister, accredited adjudicator and an experienced complaints manager. She is very familiar with the application of standards in assessing whether a threshold has been breached. Raewyn has been a member of the ASCB since 2014.
Colin Magee – (Deputy Chair) Founder of a financial technology business, Colin was previously Head of Conduct at the Financial Markets Authority (FMA). In this role he had extensive experience reviewing advertising materials to assess whether they met regulatory requirements. Prior to this Colin worked in roles as a consultant and General Counsel and Company Secretary for financial services companies in the United Kingdom.
Leigh Emmerton – Public Health Nurse at Institute of Environmental Science and Research Ltd (ESR).
Aaron Hape, FRSA – Aaron is a public policy professional with significant experience in New Zealand’s government and commercial sectors. Prior to joining a global biotechnology firm he was a senior consultant at PricewaterhouseCoopers. He has been an advisor to Members of Parliament and Ministers in the Key and Ardern Ministries and held leadership appointments in the government’s justice, health, and economic agencies. Aaron is the Deputy Chair of the Te Papa Foundation and a trustee of the Shakespeare Globe Centre. He is a Fellow of the Royal Society of Arts and is an alumnus of the Saïd Business School at the University of Oxford. Aaron affiliates to Ngāti Kahungunu ki Wairarapa Tāmaki nui-ā-Rua.
Isabella McDonald – Bella is in her final year of a Law and Arts conjoint at the University of Auckland, majoring in Communications. Of Samoan and European descent, she brings a dynamic, younger Pacific perspective to the board. In addition to her academic pursuits, Bella has had experience in leadership through being a panelist on the Pasifika Waymakers Fund (facilitated by the Ministry of Pacific Peoples and Foundation North) as well as the New Zealand Women’s Law Journal advocacy committee. She is also an active member of her local community, serving in her church and wider student body.
Michelle Hutton – Michelle brings a wealth of governance and community engagement experience to the ASCB. She has extensive experience in both operations and governance in non-profit and public education organisations across the sector from early learning to tertiary. Her professional background includes roles in science and technology, specialising in product development and regulatory compliance within the food industry. Michelle’s experience has equipped her with significant skill in navigating complex legislative and regulatory frameworks. Michelle is actively engaged in her local community through her professional and voluntary roles.
Rio Hemopo-Hunuki – Rio brings experience as a Founder, Artist and Company Director to a wide variety of projects and Kaupapa roles. He has over 20 years of professional experience in the creative industries as a recording artist/musician/producer and as a mentor with the NZ Music Commission. More recently, Rio has been exploring the Digital Creative Arts through his company Koi Digital Ltd. He completed a Master of Technological Futures in early 2024, researching the potential for Interactive Media as an exciting digital pathway for Māori/Pasifika talent to enter high value Creative Digital Sector careers. An avid Waka Ama paddler and currently Co-Chair of the Rotorua Arts Village.
Jillian Iti – Jill is a Registered Nurse and has worked in the community health and disability space for the past 25 years, many of these in senior management positions. She is a Mother of four and a proud Nanny of her four mokopuna. Jill worked in the advertising industry when she first left school before deciding that a career as a nurse was something she wanted to pursue.
Samuel Lum – A pharmacist with experience across research, manufacturing and community practice, Samuel has an appreciation for regulation and its role in advancing commerce. Samuel also enjoys volunteering in local community initiatives and meeting Kiwis from all walks of life.

Public Member Alternates:

Lachlan Grimwade – Lachlan brings an informed voice of younger New Zealanders to the ASCB. With a Commerce Degree specialising in Marketing and Commercial Law, he is currently completing his Master’s degree with a thesis in political advertising. Formerly a marketing tutor at Victoria University, Lachlan is a Policy Analyst in the Ministry for Primary Industries’ Economic Intelligence Unit. He is an engaged member of the community with involvements in radio, competing at international sailing events, and supporting youth and college sport as a Trustee of the Wellington Youth Sailing Trust.
Diana Roy – Born and grew up in Beijing, China, Diana moved to New Zealand in 2011 for her master’s degree, and not long after graduating decided to stay permanently. Diana works as a Chartered Accountant providing financial compliance services and tax advice to business and individuals in an international Chartered Accountancy firm. Prior to this she worked for five years as an auditor and specialised in public benefit entities such as charities and schools. Diana is an active member in the Chinese community in Wellington.

The industry members come from diverse backgrounds in the advertising industry.

Russell Duncan –Advertisers (EECA)
Andrea Fasching –Media (TVNZ)
Grace Thomas-Edmond –Media (Trade Me)
Grant Maxwell –Advertising Agencies (EightyOne)
Jessica Wallace –Advertisers (Weta Workshop)
Hamish Roderick – Advertising Agencies (OMD)
Karla Fisher –Advertising Agencies (DDB)