Codes Committee

The ASA Codes Committee develops and reviews the ASA Codes. The committee has advertiser, agency, media and public representatives. The Codes are adopted after the ASA Governance Board approves a report and recommendations from the Codes Committee.

For sector codes, there may be additional co-opted members. For example, when the Alcohol Advertising and Promotion Code was reviewed there were co-opted members – one from the Ministry of Health and one from the alcohol industry.

During the development or review of a Code, the committee may consult with relevant sectors, consumers, and technical experts when required.