Chief Executive

Hilary Souter is the Chief Executive of the Advertising Standards Authority (ASA) and has worked in the wider media industry to support responsible advertising for over 25 years.

Hilary leads the ASA’s work to set ad standards, provide training and education, support the independent Complaints and Appeal Boards and advocate for the value of self-regulation as a part of the regulatory framework.

She is a Vice-President of the International Council for Advertising Self-Regulation and a member of the Oversight Committee for the Aotearoa Code of Online Safety and Harm.

Hilary gives regular presentations for domestic and international audiences on the work of the ASA and the value of responsible advertising.