The Advertising Standards Authority released its 2024 Annual Report on 23 May 2025.
The Advertising Standards Authority (ASA) has released its 2024 Annual Report, detailing the extensive work undertaken to strengthen consumer protections and support industry awareness and compliance with the Advertising Codes.
Highlights from our report include:
- We received 1628 complaints. Following triage, we considered 1312 formal complaints about 206 ads.
- 100 ads were accepted for review by the Complaints Board, of these 62% were requested to be removed or amended
- The industry compliance rate with decisions was 99%