Codes Committee

The ASA Codes Committee develops and reviews the ASA Codes. The committee has advertiser, agency, media and public representatives. Following a report and recommendations from the Codes Committee, the Codes are approved by the ASA Governance Board.

During the development or review of a Code, the committee may consult with relevant sectors, consumers and technical experts when required.

For sector codes, there may be additional co-opted members. For example, when the Alcohol Advertising and Promotion Code was reviewed there were co-opted members – one from the Ministry of Health and one from the alcohol industry.