Complaints

Click here to make a complaint.

The ASA provides a complaints process for concerns about advertisements. The ASA Complaints Board considers complaints against the ASA Advertising Codes. The Codes set out rules to support responsible advertising. Click here to go to our Complaint Form.

Competitor complaints are dealt with through a separate, user-pays process. Click here for more information on the competitor complaints procedure.

If the Complaints Board rules a complaint is upheld (found to be in breach of the code) we request the advertisement is removed or amended. Decisions are released through our regular decision release email and on the ASA website.