Media Release: ASA releases new Financial Advertising Code
17 November 2021
As part of its regular code review process, the ASA has today released a new Financial Advertising Code.
The Advertising Standards Authority (ASA) has adopted a new Financial Advertising Code following a routine review.
The new Code replaces the Code for Financial Advertising and will be effective from 1 March 2022 for new financial advertising, and 1 June 2022 for all financial advertising.
ASA Chief Executive Hilary Souter said the new Code takes into account legislative changes affecting financial advertising.
“A key part of the updated Code is the definition of financial advertising, which is now clearer and in more detail for industry and consumers to understand,” she said.
The ASA Codes Committee, which is responsible for regularly updating the Codes, comprises public and industry representatives.
As part of the review, the Committee consulted with the public and a range of organisations and agencies, receiving and reviewing nine submissions on the existing Code and a further nine submissions on the new draft Code.
- Download a PDF of the Financial Advertising Code.
- Download a PDF of the Report on the review of the Code for Financial Advertising and the draft Financial Advertising Code.
Media enquiries
Hilary Souter
Chief Executive – Advertising Standards Authority
04 472 7852
About the ASA
The Advertising Standards Authority (ASA) is the industry regulator for advertising in New Zealand and aims to ensure that every ad is a responsible ad.
