Reminder: New Children’s and Food and Beverage Codes come into effect for all ads 1 November
21 October 2024
In less than two weeks, the Children’s Advertising Code and Food and Beverage Advertising Code will be effective for all ads.
The Food and Beverage Advertising Code extends protections to ensure a high standard of social responsibility for food and beverage advertising to consumers, and prevents targeting of occasional food and beverage advertising to children under 16. The new Code includes additional restrictions on sponsorship advertisements relating to occasional food and beverage products, including brand sponsorship advertisements associated with these products. This Code replaces the existing Food and Beverage rules included in the Advertising Standards Code.
The Children’s Advertising Code includes guidelines to ensure ads targeted at children do not encourage unsafe practices, promote bullying, encourage peer pressure or unhealthy body images, or include content that is not age-appropriate for children. The Code replaces the previous Children and Young People’s Advertising Code and extends the ASA’s definition of a child to under 16 years.
The new Codes follow a scheduled review of the Children and Young People’s Code which included extensive public and industry consultation. The new Codes apply to advertising in all media, and take effect for all advertising from 1 November 2024.
- View industry education resources on the ASA website
- Download a PDF of the Children’s Advertising Code
- Download a PDF of the Food and Beverage Advertising Code
- Download a PDF of the report on the new Codes
