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Thursday, 18 April 2013

New Chairman for Advertising Standards Authority

The new Chairman of the Advertising Standards Authority is Lindsay Mouat, Chief Executive of the Association of New Zealand Advertisers. Mr Mouat has worked with the Authority on behalf of advertisers for a number of years, and was appointed Deputy Chairman in 2011.

The ASA has elected Paul Head, Chief Executive of the Communications Agencies Association of New Zealand as Deputy Chairman.

The Advertising Standards Authority is the self-regulatory body responsible for advertising standards in New Zealand across all media. The Authority also supports two independent complaints boards with a majority of public members that deal with complaints from the public about advertising free of charge.

The following are members of the ASA: Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Wednesday, 20 March 2013

Advertising Revenue holds at over 2.1 billion dollars in 2012

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.164 billion dollars for the 12 months ended 31 December 2012. The 2011 total was 2.179 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

The following are members of the ASA: Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Monday 15th October 2012

ASA releases revised codes and new guidance notes

The ASA has released revised codes for comparative claims in advertising, environmental claims in advertising and alcohol advertising and promotion.

ASA Chairman John McClintock said the codes had recently been adopted and it was important to make consumers and industry aware of the new requirements which will come into force on 1 January 2013.

The Code for Comparative Claims and the Code for Environmental Claims have been reviewed by the ASA in consultation with key stakeholders over the last few months. Both codes have been updated taking into account the principle and guideline approach central to the ASA codes. The Code for the Advertising and Promotion of Alcohol has merged the Code for Advertising Liquor reviewed by an independent panel with the existing Code for Naming, Labelling, Packaging and Promotion of Liquor. This merger was recommended by the Panel in its report.

Additional guidance notes have also been drafted to assist with interpretation of the new code.

A separate Guidance Note on Social Media was also released today. This provides information to consumers and the advertising industry about the application of the ASA Codes of Practice to social media environments which may contain a range of content include material generated by users. The Advertising Standards Complaints Board has already dealt with a number of complaints about advertising in social media, but it was agreed that guidance for all interested parties would assist with code compliance.

“The ASA will conducting seminars to provide advertisers and agencies with practical advice on how to adhere to the codes,” Mr McClintock said.

The following are members of the ASA: Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Wednesday 21st March 2012

Advertising Revenue holds at over 2.1 billion dollars in 2011

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.179 billion dollars for the 12 months ended 31 December 2011. The 2010 total was 2.137 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, unaddressed mail, addressed mail, and cinema.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

The full summary table and explanatory notes are available here.

The members of the ASA are:
Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Tuesday 20th December 2011

Review of ASA Code for Advertising Liquor released

The ASA has accepted recommendations from the independent code review panel, chaired by Hon. Sir Bruce Robertson, to revise the Code for Advertising Liquor and combine it with the Liquor Promotions Code.

The Panel made 10 recommendations on a range of matters. The Panel's report and the ASA response to it were released today and are available here

The Panel received 51 submissions commenting on issues including specific code requirements to more general matters relating to the overall complaints process.

The ASA has agreed that the revised Code for Advertising Alcohol contained in the report and the current Code for Naming Labelling Packaging and Promotion of Liquor will be combined, and a new Code for Advertising and Promoting Alcohol will be finalised early next year. This combined Code will come into effect on 1 July 2012.

ASA Chairman John McClintock acknowledged the work of the Review Panel and said the ASA supported the recommendation to have a single code for advertising and promoting alcohol. "This will provide greater clarity for both consumers and the industry," Mr McClintock said.

The four principles in the revised Code cover social responsibility, responsibility and moderation in alcohol consumption; alcohol advertisements directed at adult audiences and restrictions relating to sponsorship advertising.

"Further work will be done on the combined Code and the guidance notes recommended by the Panel in early 2012 and the ASA will be providing information and conducting seminars to advertisers and agencies with practical advice on how to adhere to the Code going forward." Mr McClintock said.

The following are members of the ASA: Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Thursday 2nd June 2011

Advertising Standards Authority welcomes opportunity to be model for robust self-regulation

The Chairman of the Advertising Standards Authority, John McClintock, today welcomed the opportunity to highlight the value of ASA as a model for robust self-regulation.

Mr McClintock was commenting on the reference to the ASA in the recent Government media release on a review of State agencies that referred to greater collaboration between the ASA, the Press Council, another self-regulatory organisation, and two government agencies, the Broadcasting Standards Authority and the Office of Film and Literature Classification.

"The ASA works hard to provide an efficient and effective system of advertising self-regulation, funded by industry with independent complaints and appeal boards. If this model can be of assistance to a review of state agencies, then we are happy to share information on how it operates." Mr McClintock said.

Mr McClintock confirmed the ASA enjoyed wide support from the industry and its role was also acknowledged by Government.

The ASA has been operating a codes and complaints system for advertising for over 30 years and provides guidance for industry about code compliance along with a free complaints process for consumers. In 2010, the ASA received 1164 complaints about 792 advertisements. The Advertising Standards Complaints Board dealt with 380 of these, with 52% being upheld.

The following are members of the ASA.

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Thursday 17th March 2011

Advertising Revenue over 2.1 billion dollars in 2010

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.137 billion dollars for the 12 months ended 31 December 2010. The 2009 total was 2.045 billion dollars.

The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

The members of the ASA are:

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Media Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

(The full summary table is here)


Wednesday 30th March 2011

New Chairman for Advertising Standards Authority

The new Chairman of the Advertising Standards Authority is John McClintock, Executive Director of the Magazine Publishers’ Association (MPA). Mr McClintock has been a member of the Authority since 1999, and was appointed Deputy Chairman in 2009.

The ASA has elected Lindsay Mouat, General Manager (Commercial) of the Association of New Zealand Advertisers (ANZA) as Deputy Chairman.

The Advertising Standards Authority is the self-regulatory body responsible for advertising standards in New Zealand across all media. It also administers the Advertising Standards Complaints Board, which provides a free complaints service for the public to complain about advertising.

The following are members of the ASA.

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Pay TV Group, Radio Broadcasters’ Association (Inc) and ThinkTV.


Thursday 17th March 2011

Advertising Revenue over 2.1 billion dollars in 2010

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.137 billion dollars for the 12 months ended 31 December 2010. The 2009 total was 2.045 billion dollars.

The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

The members of the ASA are:

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Media Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

(The full summary table is here)


Tuesday 14 December 2010

Independent Panel to Review the Code for Advertising Liquor

An independent panel has been established by the Advertising Standards Authority to review Code for Advertising Liquor.

The Review Panel will be chaired by former Court of Appeal Judge, Hon. Sir Bruce Robertson, and contains a mix of public and industry members.

The members of the Panel are:

Val Sim, Barrister and Former Law Commissioner, nominated by the Alcohol Advisory Council; Dr Mark Jacobs, Director of Public Health, nominated by the Ministry of Health; Paul France, Director, nominated by the Broadcasting Standards Authority; Jenny Robson, Public Member and Chairman, Advertising Standards Complaints Board; Rick Friesen; industry member representing the media; and Sonya Crosby, industry member representing advertisers and agencies.

Hilary Souter, Chief Executive of the ASA, said "The panel brings together individuals with backgrounds well-suited to a robust and focused review the Code for Advertising Liquor."

The review includes a public consultation process, with a closing date for submissions of 25 February 2011. Submitters may request to be heard by the Panel.

A consultation booklet is available below and will be sent to interested parties. Advertisements inviting submissions will also be published in the coming weeks. The panel is expected to report its findings to the ASA in September 2011.


Wednesday 19 May 2010

New advertising code focuses on children and food

A new code called the Children’s Code for Advertising Food was launched this morning by the Advertising Standards Authority (ASA).

The code is intended to provide clear guidance to advertising agencies, marketers and consumers on food advertising with strong appeal to children.

The code requires advertisers to take special care with this kind of advertising, to uphold the role of parents in educating their children to have a balanced diet, and not to mislead about the nutritional value of any food.

The changes come out of a review of the three-year old codes, conducted by a panel of public, industry and government representatives and initiated last year by the ASA. The Code for Advertising of Food and the Code for Advertising to Children have also been updated.

A robust 12 month review process considered 46 submissions from a broad range of stakeholders including Food Standards Australia New Zealand, the New Zealand Nutrition Foundation, the Cancer Society, the Ministry of Health, the Green Party, McDonalds Restaurants New Zealand Ltd, and the Marketing Department of the University of Otago.

ASA Executive Director Hilary Souter said the new code reflects a desire for industry, government and NGOs to work collectively in the best interests of children’s health and there had been broad support from submitters for this approach.

"The Code specifies, and enforces, the high degree of responsibility the public expect of advertising agencies and marketers toward children."

Other changes include:

  • Not promoting inactive or unhealthy lifestyles

  • Not undermining the importance of consuming a variety of foods

  • Taking care not to mislead about foods low in sugar or fat regarding energy content or health benefits

  • The ASA will be providing information and conducting a “how to” seminar to provide advertisers and agencies with practical advice on how to adhere to the codes, Souter said.

    Editor’s note:
    The ASA regulates advertising in New Zealand and its codes are preventative and enforceable after public complaint. A code of Advertising to Children has been in place since October 1989 and the Code for Advertising of Food since 2000. Revised versions were introduced in April 2006.


    Wednesday 17 March 2010

    Advertising Revenue over 2 billion dollars in 2009

    The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.045 billion dollars for the 12 months ended 31 December 2009. The 2008 total was 2.317 billion dollars.

    The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

    The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry.

    The members of the ASA are:

    Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

    (The full summary table is here)


    Tuesday 3 March 2009

    Advertising Revenue holds at 2.3 billion dollars in 2008

    The Advertising Standards Authority today reported that advertising revenue across all main media was 2.317 billion dollars for the 12 months ended 31 December 2008. This compares with the 2007 total of 2.335 billion.

    The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

    The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry.

    The members of the ASA are:

    Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Media Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

    (The full summary table is here)


    Wednesday 11 February 2009

    Public Member Appointments to the Advertising Standards Complaints Board

    The Chairman of the Advertising Standards Authority, Rick Osborne, announced today the appointment and reappointment of a number of public members to the Advertising Standards Complaints Board (ASCB). The Complaints Board meets monthly to adjudicate on complaints from consumers about advertising.

    Mr Osborne said that “the new public members were appointed after a public call for applications to join the ASCB.” A significant number of applications were received and the appointments panel noted the high calibre of candidates”. The four other members on the nine member Complaints Board represent advertisers, advertising agencies and the media.

    The new Chairman of the Complaints Board, Jenny Robson, from Palmerston North, has been appointed for a three year term. Ms Robson, a lawyer, has extensive experience in dispute resolution, has been a member of the Complaints Board for nine years and has a broad knowledge of advertising standards.

    Mr Philip Broughton, a Partner in the business advisor firm, Polson Higgs, in Dunedin, and a public member of the Complaints Board has been appointed as Deputy Chairman.

    Two other public members have been reappointed for a further three years each. Dr Greg Simmons, a public health physician currently seconded to the Ministry of Health will serve a second term and Margaret McKee, Chief Executive of the Queen Elizabeth II National Trust, following two terms as an alternate public member has now been appointed as a full member.

    Two new public members have joined the Complaints Board. Mr Alex Handiside, Youth Development Manager at Hutt City Council has been appointed as a full public member and Susan Taylor, Deputy Banking Ombudsman, as an alternate public member. Both appointment terms are for three years.

    “The ASA is very pleased with the breadth of experience and expertise the public and industry members bring to the Board table in support of appropriate advertising standards”, Mr Osborne said.

    Advertising Standards Complaints Appeal Board

    The ASA is also pleased to confirm the reappointment of two public members of the Advertising Standards Complaints Appeal Board. Euan Abernethy, former Chairman of the Securities Commission, and Chairperson of the Appeal Board has been appointed for a further three year term, and Judi Jones, Electricity and Gas Complaints Commissioner has been appointed as an Appeal Board member for a further three years. “The considerable experience that these public members bring to the Appeal Board is invaluable”, said Mr Osborne.

    The Advertising Standards Authority is the self-regulatory body responsible for advertising standards in New Zealand across all media. It also administers the Advertising Standards Complaints Board, which provides a complaints service for the public to complain about advertising.

    The following organisations are members of the ASA.

    Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc)


    Tuesday 25 March 2008

    New Chairman for Advertising Standards Authority

    The new Chairman of the Advertising Standards Authority is Lincoln Gould, Chief Executive of the Newspaper Publishers’ Association (NPA). Mr Gould has been a member of the Authority since 2001, and was appointed Deputy Chairman in 2007.

    The ASA has elected Rick Osborne, the Chief Executive of the Communications Agencies Association of New Zealand (CAANZ) as Deputy Chairman.

    The Advertising Standards Authority is the self-regulatory body responsible for advertising standards in New Zealand across all media. It also administers the Advertising Standards Complaints Board, which provides a free complaints service for the public to complain about advertising.

    The following organisations are members of the ASA.

    Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc)


    Tuesday, 26 February 2008

    Advertising Revenue over 2.3 billion dollars in 2007

    The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.335 billion dollars for the 12 months ended 31 December 2007. This is an increase of 111 million dollars (5%) on the 2006 total of 2.224 billion.

    “This is a new high in advertising revenue turnover” said Hilary Souter, executive director of the ASA.  This year’s data also includes for the first time a more comprehensive measurement of the interactive media.

    The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

    The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry.

    The following organisations are members of the ASA.

    Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau of New Zealand, Letterbox Media Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters' Council, Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters' Association (Inc)

    Advertising Standards Authority New Zealand, PO Box 10-675, Wellington 6143. PH (04) 472 7852 FAX (04) 471 1785 Email asa@asa.co.nz