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Advertising Standards Complaints Board

In March 1988 ASA established a separate self-regulatory body called the Advertising Standards Complaints Board (formerly known as the Advertising Standards Council) to administer the Codes of Practice in New Zealand. Its three main functions are:

  1. To adjudicate on complaints received about advertisements which may be in breach of the Codes of Practice.

  2. To advise the ASA on interpretation of the Codes and possible improvements to the Codes.

  3. To report to the ASA on any aspect of advertising which is causing concern.

The Complaints Board comprises five public representatives with no connection to media or advertising groups, one of whom is the chairperson with a right to exercise a casting vote, plus four persons nominated by the ASA, representative of media, advertising agencies, and advertisers.

The current members of the Complaints Board are:

Public Representatives

  • Jenny Robson (Chairman) – A qualified lawyer. Tenancy Tribunal Adjudicator and Review Officer conducting hearings for the Inland Revenue Department on Child Support issues. Director of a consultancy company providing training and support in the area of governance. Lay member of Medical Practitioners Disciplinary Tribunal and Health Practitioners Disciplinary Tribunal.

  • Phil Broughton – (Deputy Chairman) A Chartered Accountant with 25 years experience and Partner in Polson Higgs in Dunedin. Experience and expertise in business and training across a number of sectors and is of Ngai Tahu and Kahungunu descent.

  • Dr Greg Simmons – Extensive background in General Practice and Public Health, currently Medical Officer of Health with the Taranaki District Health Board.

  • Margaret McKee – CEO of Queen Elizabeth II National Trust. Previously Business Manager of Outward Bound Trust and senior executive in horticultural companies.

  • Alex Handiside - Youth Senior Policy Analyst at the Mental Health Foundation. Policy experience with the Hutt City Council, Ministry of Youth Development and the Mental Health Commission.

  • Susan Taylor (Alternate) - A qualified lawyer and currently the Deputy Banking Ombudsman with extensive experience in alternative dispute resolution.

The four industry members come from diverse backgrounds in the advertising industry. They are:

  • Janine Chamley – Advertisers (Cerebos Greggs Ltd)

  • Sharon Daly –Television and Radio (TVNZ)

  • Nigel Keats – Advertising Agencies (OMD)

  • Paul Elenio – Newspapers and Magazines (The Dominion Post)

  • Livia Esterhazy – (Alternate) Advertising Agencies (Saatchi and Saatchi)

  • Rachel Prince – (Alternate) Advertisers (New Zealand Transport Agency)

The Advertising Standards Complaints Board considers complaints about advertisements in all media.

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Advertising Standards Authority New Zealand, PO Box 10-675, Wellington 6143. PH (04) 472 7852 FAX (04) 471 1785 Email asa@asa.co.nz