Advertising Standards Complaints Board
In March 1988 ASA established a separate self-regulatory body called
the Advertising Standards Complaints Board (formerly known as the Advertising
Standards Council) to administer the Codes of Practice in New Zealand.
Its three main functions are:
To adjudicate on complaints received about advertisements which
may be in breach of the Codes of Practice.
To advise the ASA on interpretation of the Codes and possible improvements
to the Codes.
To report to the ASA on any aspect of advertising which is causing
The Complaints Board comprises five public representatives with no
connection to media or advertising groups, one of whom is the chairperson
with a right to exercise a casting vote, plus four persons nominated
by the ASA, representative of media, advertising agencies, and advertisers.
The current members of the Complaints Board are:
Jenny Robson (Chairman)– A qualified lawyer. Tenancy Tribunal Adjudicator and Review Officer conducting hearings for the Inland Revenue Department on Child Support issues. Public member of the Real Estate Agents Disciplinary Tribunal.
Phil Broughton(Deputy Chairman)– A Chartered Accountant with 31 years experience and Consultant at Polson Higgs in Dunedin. Experience and expertise in business and training across a number of sectors and is of Ngai Tahu and Kahungunu descent.
Margaret McKee– Director, former CEO of Queen Elizabeth II National Trust. Previously Business Manager of Outward Bound Trust and senior executive in horticultural companies.
Alex Handiside– Policy experience with the Mental Health Foundation, Hutt City Council, Ministry of Youth Development and the Mental Health Commission.
Dr Deborah Read– Registered medical practitioner with specialist qualifications in public health medicine. Public Health Consultant and Associate Professor at the Centre for Public Health Research, Massey University. Former Deputy Chair, Medical Council of New Zealand.
Susan Taylor (Alternate)– A qualified lawyer and Chief Executive Officer for Financial Services Complaints Ltd (an independent disputes resolution scheme for financial providers). Former Deputy Banking Ombudsman.
The four industry members come from diverse backgrounds in the advertising
industry. They are:
Dianne Martin Broadcast media (TVNZ)
Lynley Belton Non-Broadcast media (Fairfax Magazines)
Grant Maxwell Advertising Agencies (MECGLOBAL/Y&R)
Rachel Prince Advertisers (NZ Transport Agency)
Nigel Keats (Alternate) Advertising Agencies
Daniel Robertson (Alternate) Non-Broadcast (MSN)
Jessica Nikora (Alternate) Advertisers (New Zealand Defence Force)
Sharon Daly (Alternate) Broadcast media (Sky Network Television)
The Advertising Standards Complaints Board considers complaints about
advertisements in all media.